@翻了个译，MTI专业辅导@翻了个译，MTI专业辅导AhugeshoppingrevolutionishappeninginChinarightnow.Shoppingbehaviors,andalsotechnologyplatforms,haveevolveddifferentlythanelsewhereintheworld.Forinstance,e-commerceinChinaissoaring.It'sbeengrowingattwicethespeedoftheUnitedStatesandalotofthegrowthiscomingfrommobile.Everymonth,500millionconsumersarebuyingonmobilephones,andtoputthatintocontext,thatisatotalpopulationoftheUnitedStates,UKandGermanycombined.Butitisnotjustaboutthescaleofthee-commerce,itisthespeedofadoptionandtheaggregationoftheecosystems.IttookChinalessthanfiveyearstobecomeacountryofmobilecommerce,andthatislargelybecauseofthetwotechnologyplatforms,AlibabaandTencent.Theyown90percentofthee-commerce--prettymuchthewholemarket--85percentofsocialmedia,85percentofinternetpayment.Andtheyalsoownlargevolumesofdigitalcontent,video,onlinemovie,literature,travelinformation,gaming.Whenthishugebaseofmobileshoppersmeetswithaggregatedecosystems,chemicalreactionshappen.Today,Chinaislikeahugelaboratorygeneratingallsortsofexperiments.YoushouldcometoChina,becausehereyouwillgetaglimpseintothefuture.OneofthetrendsIhaveseenconcernsthespontaneityofshopping.Fiveyearsago,inafashionstudy,wefoundthatonaverage,aChineseconsumerwouldbebuyingfivetoeightpairsofshoes.Thisnumbertripledtoreachabout25pairsofshoesayear.Whowouldneedsomanypairsofshoes?SoIaskedthem,"Whatarethereasonsyoubuy?"Theytoldmealistofinspirations:blogs,celebritynews,fashioninformation.Butreally,formanyofthem,therewasnoparticularreasontobuy.Theywerejustbrowsingontheirmobilesiteandthenbuyingwhatevertheysaw.Wehaveobservedthesamelevelofspontaneityineverything,fromgroceryshoppingtobuyinginsuranceproducts.Butitisnotverydifficulttounderstandifyouthinkaboutit.AlotoftheChineseconsumersarestillverynewintheirmiddle-classorupper-middle-classlifestyles,withastrongdesiretobuyeverythingnew,newproducts,newservices.Andwiththisintegratedecosystem,itissoeasyforthemtobuy,oneclickafteranother.However,thisnewshoppingbehavioriscreatingalotofchallengesf...
