1.Introduction2.DigitalTransformation3.Q&AAgendaBlairKoch-CTO,DatalexIntroduction©Datalex20174AtaglanceGlobalScale&Reach>500Globaltravelretailexperts5officelocationsacross4continentsHighestgrowthmarketse.g.ChinaEnablingaDigitalMarketplace>1BnShoppersuseoursoftwaretoshopfortheirtravelneeds.ProductStrength&Innovation$20BnPassengerrevenuestransactedthroughourplatform.InstalledCustomer&PartnerBase50+Globalbrandairlinecustomers&partnersControltheofferUnlockrevenueUnlockloyaltyCompletetheorderOmnichannel5DigitalMomentumLufthansaringfence€500millioninfundstopushwhatitcallsamajorinvestmentin“digitalizationandinnovation.CEOCarstenSpohr,statesLHGgoalistobecome“themostdigitalaviationgroup.”JohnHurley,CTO,Ryanair:‘Inthefuture,IseeRyanairasadigitaltravelleaderthathappenstohaveanairlineattachedtoit’“EasyJethasbeenattheforefrontofdigitalinnovationintheairlineindustryanditsdigitalstrategyisacorepartofeasyJet’swiderstrategy.“H12017ResultsStatementAlexCrux,CEO:“Ourstrategyisbuiltonfourpillars;customer,operations,efficiency,andpeople.Allunderpinnedbydigitalandtechnology.“AirAsiaGroupChiefExecutiveOfficer,TonyFernandessaid:“Weareinvestingheavilyindigitalisationandhavebeengrowingourfamilyofdigitalservices“DigitalInnovationPlatformDigitalTransformationTotransform..YoumustprioritizescopeEverythingisdigital!8FutureStateAirlineDefinition–LargerthenDigitalIdentifytheaspirationsofthefuturestateairline-WHYInventorythecapabilitiesrequiredtodelivertheaspirations-WHATDefineareferencearchitecturerequiredtodeliverafuturestateairline-HOWEstablishahighperforminginnovativeorganizationtoexecutetheplan-WHODeveloparoadmapthatshowstheevolutiontowardthefuturestatearchitecture-HOW©Datalex20179Aspirations–QualityRevenueANDCostReductionCustomerCentricUniquelyIdentifiedCustomers,Segmentofone,Personalized,ContextualAirlineasaRetailerNewSourcesofRevenueexploration,Enhancedproductsandservices,profitabilitybeyondtheseatRevenueOptimization&InsightsDynamicPricingusingMachinelearning–AIAccurateRe...
