1第三章常用战略咨询工具....................................................................................................2第一节战略分析工具...........................................................................................................2一、PEST分析.............................................................................................................2二、五种力量模型......................................................................................................8三、利益相关者分析................................................................................................13四、竞争者分析.............................................................................................................18五、价值链分析.............................................................................................................23六、雷达图.....................................................................................................................28七、因果分析.................................................................................................................34第二节战略制定与选择工具.....................................................................................36一、SWOT分析............................................................................................................37二、战略地位和行动评估矩阵（SPACE）.................................................................42三、波士顿矩阵.............................................................................................................46四、通用矩阵.................................................................................................................53五、V矩阵.....................................................................................................................57六、EVA管理................................................................................................................61七、定向政策矩阵...............................
