0MANAGEMENTCONSULTINGPREP©2014MConsultingPrep,Inc.1BerlaDairyUKBerlaDairyhasitsoriginsinaco-operativeof17,000farmersfoundedinDenmarkduringtheearly1980s.Asaco-operative,thefarmersbandedtogethertonegotiatewithretailersandagriculturesuppliers.Asitgrew,BerlaDairyexpandeditsbusinessnation-wideandlatermergedwithanotherdomesticproducertoformthelargestdairygroupinDenmark.ThebusinessenteredtheUKmarketin2005bypurchasinganumberofdairies.Bringingtogethersmallproducerscreatedalargeorganizationwhichsoonbecamethe3rdlargestmilkprocessorintheUK.WithfiveoperationalsitesandaheadofficeinLeeds,BerlaDairyUKemploys2,000peoplewithintheUKandprocessesover1,000millionlitersofmilkannually.Sinceestablishment,BerlaDairyUKhasgrownbybringingtogetheranumberofdifferentUKdairysites.Eachofthesedairieshasitsownconditionsandpractices,butnodistinctBerlaculture,directionorpurposehasbeencaptured.TheChairmanofthecompanyoncesaid:“Itisimportantforallorganizationstohaveastatementoravisiontodefinetheirpurposeattheverybeginning.BerlaDairyevenseestheimportanceoftranslatingitsvisionintoaseriesofvalueswhichwillthendefinethecompanyinthemarketplace.However,accomplishingthismissionneedstoinvolveeverybodywithinthecompany,whichwehavenotsucceededsofar.”21.WhichofthefollowingstatementsindicatesaFALSEopinionoftheChairman?A)AclearvisionisnecessaryforallcompaniesbecauseitprovidesacommondirectionforthewholeorganizationandisanimportantstartingpointB)HeemphasizesthedecisiveimportanceofinvolvingallindividualsofanorganizationindefiningandaccomplishingitsstatementofvisionC)HepartlyattributesthecurrentdiscreteoperationofBerlaDairyUK’sdairysitestoalackofwide-rangedinvolvementofstafffromalllevelsD)HeindicatesthatBerlaDairyUKhasbeenfullyawareoftherolesofavisionstatementtotheimageandthelong-termdevelopmentofthecompany3BerlaDairyUKfocusesonmanufacturing3mainlinesofproduct:milk,cheese&butter,andyoghurt.Exhibit1showstheoutputofthese3linesofproductineachdairysiteofBerlaDairyUKin2013.Exhibit1Outputof3linesofproductsin5BerlaDairyUK’s...
