大锦囊001think.com（品牌营销第一资料库）海量精品策划资料!QQ:1242116556McKinseyGuidelinesforCasePreparationKelloggstudentswhoparticipateinMcKinsey&Company’sCaseInterviewWorkshopsareusuallyaskedtobringapreparedcasetobeusedinbreakoutsessionsduringtheworkshop.Theseguidelinesaredistributedinadvancetoaidparticipantsintheircasepreparation.WHATISACASEINTERVIEW?Acaseisadescriptionofarealbusinessproblem.Caseinterviewsaredesignedtotestproblem-solvingskills.Acaseinterviewtypicallylasts20to30minutesandisaverbalexchangebetweentheintervieweeandtheinterviewer.Duringacaseinterview,theintervieweeaskstheinterviewerquestionstogetenoughdatatorecommendasolution;theinterviewerprovidestheinformationthatisaskedforandhelpstheintervieweestayontracktodevelopanapproach.Attheendoftheinterview,theintervieweeshouldbeabletorecommendasolutiontotheoriginalproblempresentedbytheinterviewer.Understandthattheintervieweeisnotoftenexpectedtofindasolutiontotheproblem;alogicallystructured,fact-basedrecommendationisusuallyenough.Remember,thecaseinterviewisdesignedtomimicatypicalMcKinseyclientengagement:clientshireMcKinseytomakearecommendationaboutaproblemthattheyarehaving.Theobjectiveoftheintervieweeistoidentifythekeyissuesoftheproblem,developpotentialapproachestomakingarecommendation,andifpossible,hypothesizeasolution.HELPFULGUIDELINESFORPREPARINGYOURCASEThefollowingsectionsprovideguidelinesdevelopedbyMcKinsey&Companytoassistyouduringyourcasepreparation.大锦囊001think.com（品牌营销第一资料库）海量精品策划资料!QQ:1242116556SelectingYourCaseMcKinseyinterviewerschoosetheircasesbasedonpastbusinessexperiences.Whendevelopingyourowncase,wesuggest,ifpossible,thatyoudothesame.Trytodrawonreal-worldexperiencesorbusinessproblemsthatyouhavebeenexposedtoaspartofyourKelloggcourses.Theseexperiencesandproblemsprovideagreatfoundationforacase.Youcanalsopickaninterestingsituationbeingcoveredinthemedia(e.g.BusinessWeek,TheWallStreetJournal,etc.).Kicking-offYourCaseInterviewMostcasesstartoutwithaphrasesuchas“ACEOofahockeyequ...
