Discoverthetrendsthat’lldominatetheUSin2023USREPORTClickthedotstonavigateInthisreportShakeitoff21TheexhaustedStates37Virtualandme71Intro1ThenewAmericandream3OKdoomer55PageFieldedmonthly,Zeitgeistzerosinonthestuffthatmatters.It’stopical,timely,andrelevant.ThedatainConnectingthedotsdrawsonsurveyscarriedoutthroughout2022.Thisisarecontactstudy,whichmeansthatrespondentsalsotookpartinGWICore.GWIKidsrepresentskidsaged8-15whousetheinter-net.Togetarealpictureoftoday’skids,youhavetogobeyonddemographicsandsimplyaskthem.Andwiththousandsofdemographic,behavioralandpsycho-graphicdatapoints,that’sexactlywhatwedid.Diveintothehopes,fears,dreamsandopinionsoftheyoung-estgenerationandfindoutexactlyhowtomovethem.DatasetsincludedinthisreportCoreisourflagshipsurveyandtheworld’slargeststudyonthedigitalconsumer.Ourdatarepresentsover2.7bil-lioninternetusers,offers57k+datapoints,andtracks4k+brandsacross48mar-kets.Itneverstopsgrowing.Bythesecondhalfof2022we’llbein50markets,launchingourCorestudyinNorwayandChile.GWICoreGWIKidsGWIZeitgeistLaunchedinJuly2020,GWIUSArepresentsthehabits,behaviors,andattitudesof240millioninternetusersacrossall50states.WithAmericachangingfast,thisongoingstudytracksnewandemergingtrendsnottypicallycoveredbymarketresearchproviders,likeques-tionsaroundculturalidentity,race,andethnicity.GWIUSAEverycharthasahyperlinkthatwillbringyoustraighttotherelevantquestiononourplatform.Youcantheninvestigatealldatabydemo-graphics,overtime,andamongyourownaudiences.AllthechartsthatuseGWIZeitgeistdataalsohavelinksthatwilltakeyoustraighttotherelevantquestiononourplatform.There,youcandigintothedatawithnocharge.That’sbecauseallGWIZeitgeistdataisfree–andalwayswillbe.DiscoverthedataonourplatformInformationaboutthesourceandbaseSourceBaseEachofthegraphsisnumberedMoreinformationcanbefoundintheAppendixsectionattheendofthisreportJustclickthisicontoexplorethedataontheplatformYou’reabouttowitnessthestrengthofstreetknowledge360°consumerinsight.We’vetrawledthroughourdata,andporedthroughthenu...
