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大锦囊001think.com（品牌营销第一资料库）海量精品策划资料!QQ:1242116556***CASEEXAMPLE***Super-RegionalBankCommercialCaseStudyConfidentialSituation:Superregionalbankholdingcompanyinthesoutheastwithcorporate/commercialoperationsineightfranchisestatesSeparatecharterineachstateGrownthroughmultipleacquisitionsCustomersofallsizesNofocusoncommercialbankGoodcreditqualitybutinconsistentcreditunderwritingskillsCommercialbankisnotprovidingahighqualityofservicetocustomersturnaroundtimeapprovalbycommitteeerrorsAccountofficersnotactivelycallingonprospectsNotattractingandretainingthebestaccountofficersFrictionisgrowingbetweentheaccountofficers,productunits,andcreditadministrationRapidgrowthandlackofbusinessfocusandsegmentationincommercialbankinghavecontributedtocommercialbankingproblemsCostandcreditcontrolshavetightenedwhilethebankhasactivelyacquirednewbankstherebycomplicatingthecommercialbankingprocessUnabletodetermineprofitability--especiallyimportanttoSBLObjective:Tomakethecorporatebanksoughtbycustomers,fearedbycompetitorsandasourceofprideforemployeesQuestion:Ifyouweretheengagementmanageronthisjob,whatwouldbeyourapproachandpotentialsolution?