advancedsocialmedia-090421150459-phpapp02[1].pdfVIP免费

DevelopingaSocialMediaPlan
TirzaHollenhorsttirzalyn@ifpeople.net6786083408www.ifpeople.netBarrettMichaelbmichael@ifpeople.net2818441184www.ifpeople.netWhat’sthiswholesocialmediathing?It’snot…traditionalmarketingItdefinitelyisn’t…advertisingSocialmediadefinestheactivitiesthatintegratetechnology,socialinteractionandthesharingofwords,images,videoandaudio.Inotherwords…Socialmediaisaconversationthattakesplaceonline.It’saconversationmorepeoplearejoiningeveryday.•By2010,millenialswilloutnumberbabyboomers•$350billioninspendingpower•Spendover16hoursaweekonline•96%havejoinedasocialnetwork•Theycareaboutwhattheirfriendsthinkandwhattheylike,nottraditionalmarketingandadsPeoplelikethisguy.UniversalMcCanComparativeStudyonSocialMediaTrendshttp://tinyurl.com/dlzqnx“Consumer2.0”byMr.YouthandRepNationMediahttp://tinyurl.com/cpja9qAndpeoplelikeher.•41%ofbabyboomershavevisitedasocialnetworkingsite•+55WomenfastestgrowingdemographiconFacebook•Morestable,dependableincome“TheFastedGrowingDemographiconFacebook”http://tinyurl.com/bl99qoSocialmediais...Consumer-drivenTransparentEngagingInclusiveSincereItisn’t…ControlledImpersonalExclusiveFormalOne-sidedConversationsareeasy.Whyissocialmediahard?!
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Somanychannels.SomanypeopleSomanyconversations.Solittletime.HowdoIdecidewhatchannelstouse,whatpeopletoengage,whatconversationstojoin?Strategy(areally,reallygoodone)Likeallconversations,thekeytosocialmediabeginsandendswithlistening.Step1ListentoyourselfYoumaynothaveasocialmediaplan.Butyoucertainlyusemedia.Whatchannelsdoyoucurrentlyuse?Websites?DirectMarketing?Outreachprograms?Newsletters?Email?Phone?Askyourselfquestions...Whattonedothesechannelsconvey?Whoaremyintendedtargets?AmIreachingmyintendedtargets?Dothesechannelsreflectourmission?Whatoverallmessagedoesmybrandcommunicate?Mostimportantly…What’smissing?Wheredothesechannelsfallshort?Aretherepeopleweshouldtargetbutaren’t?Online,arewepassiveparticipantsoractiveengagers?GoodwillofDCaskedquestions…•Discoveredtheircurren...