therainbowtheory@TheEndofSocialMediaPicturebyManichotherainbowtheoryNickDecrock,@NOCUSPicturebyManicho“Ifyouwanttospotarainbow,youneedtoknowwhereitstartsorends.”Definewhereyouwantneedtostartandwanttoachieveintheend.-SocialMedia,theRainbowtheoryOfcourseyouwantthis.SocialMediahasasmanymythsastherainbowphenomenon.Wherewillyoubesocialtomorrow?MakeyourownUnitedColorsofSocialMediaTheConversationPrismbyBrainSolisBuildingbridges,startingconversationsSocialmedia≠ahypeEGOTAKEPARTEXPRESSCURIOUSyourthemus@ndecrockHumandriversforSocialMediaprintemailwebTVradioPReventsocialmailSocialmedia≠amediumSocialMedia≠MediumSocialMediaisthehumanconnectionbetweenmedia.Thebestinvestmentinsocialmediais......aninvestmentinmarketing.people/product/price/promotion/...Peoplewanttotalkaboutyourproductorbrand.Givethemareasonto.Inaverage,therearealmost25millionconversationsaboutbrands...perweek.Look!Arainbow!Wow...Makeyourownrainbow!ListenLearnShareJoinEngageHowtoletthesunshine?Howtogetintothecloud?Howtolookforthatpotofgold?LISTEN+LEARNPARTICIPATE+ENGAGELEADS,LOYALTY+SALES✓knowledge✓inspiration✓goldennetwork✓newproducts✓bettermarketing✓yes...money!“Sayingwhatwethinkgivesusawiderconversationalrangethansayingwhatweknow”Sowhat’s@theendofsocialmedia?andenjoytherainbow.ThankYouPicturebyManichoNickDecrock,NOCUSwww.nocus.eu@ndecrockonTwitter
