@翻了个译，MTI专业辅导@翻了个译，MTI专业辅导Morethan1.5billionpeoplearoundtheworld,overhalfofthemundertheageof24,regularlywatchshortvideos:clipsof60secondsorlessusingSnapchat,TikTok,InstagramStoriesandothersmartphoneapps.Themarketbarelyexistedsevenyearsago,yettodaycreatorsareuploading702millionshortvideoseveryday.Asourattentionspanisfallingtoseconds,shortvideoisnotonlyheretostaybutwillbecomethenewnormal.UnlikeothersocialplatformssuchasInstagram,whereperfectlyedited,polishedimagesarethenorm,shortvideosaremoreaccessible,invitingimperfectionandauthenticity.Andbecauseeachclipissoshort,contentproducershavetobecreativeandconcisecommunicators.Butthesebite-sizedvideosaremorethanjustfunandentertainment.Formepersonally,asaconsultantandmother,shortvideosarewhereIgetparentingtips.OnmywaytoworkIcanquicklylearnaboutthesecretsofbreastfeedingwhiletravelingandgetgreatideasabouthowtomakemydaughtersleepsooner.Businessesarealsolearningthatshortvideosareagreatwaytofindnewcustomersandexpandthediversityoftheiraudiences.Earlierthisyear,IledaprojectwithTikTok,theworld'sleadingshort-videoplatform,toassesstheeconomicandsocialimpactofthisbite-sizedeconomy.Ourstudyshowsthatthisyoungmediumischangingalotmorethanthewaywespendourleisuretime.In2019,shortvideogeneratedanestimated95billionUSdollarsingoodsandservicessoldandcreatedroughly1.2millionjobsglobally.Evenwithinthisshortlifespan,shortvideoisalreadyimpactingthewaywework,communicateandlearn.
