九安古茶小镇旅游区项目计划书九安古茶生态小镇旅游区项目(阿哈小镇)计划书贵州城康实业(集团)有限公司贵州城康旅业管理有限公司2016年9月目录分析篇1区位分析··········································1二、SWOT分析··········································3三、开发条件及建设内容································4四、市场分析··········································5定位篇1总体定位··········································72功能定位··········································73市场定位··········································74目标人群··········································8策划篇1空间布局·········································92功能分区·········································10旅游是知识的探求、美的寻访。从这一角度说,在产茶的地区发展旅游产业有着先天的优势。我国的茶区多分布于南方的丘陵,气候湿润、植被丰富、环境清新,具有很高的审美价值,茶的自然属性决定了茶对生长环境的选择,大都是风景秀丽的地区或特殊的地理环境,以品质优异的名茶尤为突出,许多名茶的产地同时也是著名的景区,如产西湖龙井的杭州、产黄山毛峰的黄山、产庐山云雾的江西庐山、产武夷岩茶的武夷山、产蒙顶甘露的蒙山等。茶文化旅游是指以茶和茶文化为主题,通过积极的休息和娱乐,获取知识和体验人生价值,而开展的形式多样内容丰富的系列旅游活动。它是将茶叶生态环境、茶生产自然资源、茶文化内涵等融为一体而进行的旅游开发。其基本形式是以秀美幽静的环境为条件,以茶区生产为基础以茶区多样性的自然景观和特定的历史文化、景观为依托以茶为载体,丰富茶文化内涵和绚丽多彩的民风民俗活动为内容,进行科学的规划设计,而涵盖观光、求知、体验习艺、娱乐、商贸、购物、度假等多种旅游功能的新型旅游产品。分析篇一、区位分析久安乡隶属于贵州省贵阳市花溪区,位于...