�����������������������������������������UXANDUSERRESEARCHINDUSTRYSURVEYREPORT2017�����������������������������������������2017UXANDUSERRESEARCHINDUSTRYSURVEYREPORT|2Thefieldsofuserexperienceanduserresearchhavetakenanewshapeoverthepastfewyears.Nolongerrelegatedtoafewlonechampionsinanygivenorganization,theuserexperiencehasbecometheconcernofeveryonefromproductdesignerstoseniorexecutives.Intoday’shighlycompetitivemarket,customershavecometoexpectexcellentexperiencesfromdigitalproducts,andcompaniesthataren’tdeliveringcanquicklybecomeirrelevant.Organizationsareracingtounderstandtheircustomers’behaviorandattitudessotheycanmeettheirneedsandearntheirbusiness.Becauseofgrowingcustomerexpectationsandincreasedpressurefromcompetitors,organizationsarestartingtoinvestinuserresearchearlyandoftenthroughoutdevelopmentandbeyond.InthisfourthannualUXandUserResearchIndustrySurvey,weasked2,238professionalsacrossawidevarietyofindustrieshowtheirorganizationsareapproachinguserexperienceandconductinguserresearch.Herearetheresponsesandkeyinsightsfromthisyear’ssurvey.1.Whatisyourgender?2.Whatisyourage?51%FEMALE48%MALE40%29%17%0.3%1%13%1%DIDN’TSAY18-2535-4570+26-3446-69RATHERNOTSAYOur4thannualindustrysurvey.�����������������������������������������2017UXANDUSERRESEARCHINDUSTRYSURVEYREPORT|33.Whatisyourcountryofresidence?4.What’sthehighestlevelofeducationyou’veachieved?UNITEDSTATESOTHERUNITEDKINGDOMCANADAINDIAGERMANYSPAINAUSTRALIAFRANCELESSTHANHIGHSCHOOLHIGHSCHOOL/GEDSOMECOLLEGE2-YEARCOLLEGE/ASSOCIATE’SDEGREE4-YEARCOLLEGE/BACHELOR’SDEGREEMASTER’SDEGREEDOCTORALDEGREEPROFESSIONALDEGREE57%7%4%2%21%5%2%1%1%2017UXANDUSERRESEARCHINDUSTRYSURVEYREPORT|45.Whichofthefollowingbestdescribestheprincipalindustryofyourorganization?6.Howmanypeopleareemployedatyourcompany?BUSINESSHIGHTECHSERVICES&SOFTWARE(E.G.BOX)ADVERTISING&MARKETINGCONSUMERHIGHTECHSERVICES&SOFTWARE(E.G.GOOGLE)FI...