MINI汽车商务PPT模板.pptVIP免费

StrategicMarketingSuccessStrategicMarketingSuccessMINI•2001-BestoftheBest:MINI-MostFun—AutoWeekMagazine2001-CaroftheYear—CarMagazine2002-GrandPrixAward—EuropeanCarMagazine2002-Britain’sBestHotHatch—AutocarMagazine2003-NorthAmericanCaroftheYear—CaroftheYearAwards2003-SportingCaroftheYear—AutoExpressHistoryinaMINI(ute)HistoryinaMINI(ute)RebuildMINIRebuildMINIGoGlobalGoGlobalIntotheFutureIntotheFutureMINIProductLifeCycle05010015020025030035040019591963196719711975197919831987199119951999YearVolume(`000)TurningtheCornerTurningtheCornerServicesIntangiblesCoreProductInsuranceWarrantyFunBritishBulldogIndividualityInspirationRallyRacingCollegeGraduateProgramHistoryHeritageValueforMoneyEconomicPersonalityFromMinitoMINIDesignimprovementLetsmotorFunkyIconLeasingHighresalevaluePaymentplansRetailFinancingOptionalextrasFocusonCustomerserviceWebsiteBrandnameDrivingexperienceSafetystandardsLet’sMessWithPerfection!Let’sMessWithPerfection!EYE-CATCHINGPERFECTLYBALANCEDPOWERPACKEDREFINEDLet’sEvolve!Let’sEvolve!“Andthenthere’sthefactthatit’saMINICooperS,witheverythingthatstandsforintermsofimage,buildquality,desirabilityandstreetcred”.Autocar,Britain’sbesthothatch,May2002ExclusiveAvailableLowHighPricepositioningBrandpositioningExistingExistingNewNewMarketsProduct/ServicesPumaMINIRallyRacingMovie–ItalianJobGlobalexpansionRevivalofaniconClothingToysAccessoriesUSMarketFinancialServicesCoreValuesAdvertisingPromotionWarrantyLet’sMotor!Let’sMotor!Let’sGoonTour!Let’sGoonTour!It’sLove.It’sLove.PercentageofBMWSalesbyModel(2003)18%48%15%5%5%9%0%MINI3Series5Series7SeriesZ4X5Z8HistoryinaMINI(ute)HistoryinaMINI(ute)RebuildMINIRebuildMINIGoGlobalGoGlobalFUTUREFUTURELet’sRepeatHistory.Let’sRepeatHistory.Let’sstandontheshouldersofgiants.Let’sstandontheshouldersofgiants.Let’scarryoutlegacies.Let’scarryoutlegacies.Let’sshowsomepride.Let’sshowsomepride.Let’sbetheproductofgoodgenes.Let’sbetheproductofgoodgenes.Let’sinheritDad’seyesandMom’sbonnet.Let’sinheritDad’seyesandMom’sbonnet.Let’srememberwhogotushere.Let’srememberwhogotushere.Let’sinspiregenerationstocome.Let’sinspiregenerationstocome.Let’scontinueinthefootstepsofLet’scontinueinthefootstepsofSirAlecIssigonisandJohnCooper.SirAlecIssigonisandJohnCooper.Let’sMOTOR!Let’sMOTOR!