Listen!I’llTellYouListen!I’llTellYouSteveJobs’QuotesSteveJobs’QuotesBeayardstickofquality.Somepeoplearen'tusedtoanenvironmentwhereexcellenceisexpected.I'mconvincedthatabouthalfofwhatseparatesthesuccessfulI'mconvincedthatabouthalfofwhatseparatesthesuccessfulentrepreneursfromthenon-successfulonesispureentrepreneursfromthenon-successfulonesispureperseverance.perseverance.DesignisnotjustwhatitDesignisnotjustwhatitlookslikeandfeelslike.lookslikeandfeelslike.DesignishowitDesignishowitworksworks..Sometimeswhenyouinnovate,youmakemistakes.ItisbesttoadmitthemSometimeswhenyouinnovate,youmakemistakes.Itisbesttoadmitthemquickly,andgetonwithquickly,andgetonwithimprovingimprovingyourotherinnovations.yourotherinnovations.It'snotaboutpopculture,andit'sIt'snotaboutpopculture,andit'snotaboutfoolingpeople,andit'snotaboutfoolingpeople,andit'snotaboutconvincingpeoplethatnotaboutconvincingpeoplethattheywantsomethingtheydon't.theywantsomethingtheydon't.Wefigureoutwhatwewant.AndWefigureoutwhatwewant.AndIthinkwe'reprettygoodathavingIthinkwe'reprettygoodathavingtherightdisciplinetotherightdisciplinetothinkthroughthinkthroughwhetheralotofotherpeoplearewhetheralotofotherpeoplearegoingtowantittoo.goingtowantittoo.That'swhatweThat'swhatwegetpaidtodo.Wejustwanttogetpaidtodo.Wejustwanttomakegreatproducts.makegreatproducts.PeoplethinkfocusmeansPeoplethinkfocusmeanssayingyestothethingyou'vesayingyestothethingyou'vegottofocuson.Butthat'snotgottofocuson.Butthat'snotwhatitmeansatall.Itmeanswhatitmeansatall.Itmeanssayingnotothehundredsayingnotothehundredothergoodideasthatthereothergoodideasthatthereare.Youhavetoare.Youhavetopickcarefullypickcarefully..Youcan'tjustaskcustomerswhatYoucan'tjustaskcustomerswhattheywantandthentrytogivethattheywantandthentrytogivethattothem.Bythetimeyoutothem.Bythetimeyougetitbuiltgetitbuilt,,they'llwantsomethingnew.they'llwantsomethingnew.Ididn'tseeitthen,butitturnedoutthatgettingfiredfromApplewasthebestIdidn'tseeitthen,butitturnedoutthatgettingfiredfromApplewasthebest...
