CorporateCitizenshipLead-inQuestionsDiscussonecorporationwhoseactionsyouthinkbestembodycorporatecitizenship.RelatedExpressions•corporatecitizenship•contribution•businessactivities•socialinvestment•philanthropic•publicpolicy•stakeholder•market-oriented•sustainabledevelopment•ethical•reputationcorporatecitizenshipCorporateCitizenship,SocialCorporateCitizenship,SocialResponsibility,Responsibility,Responsiveness,Responsiveness,andPerformanceandPerformanceCorporateSocialResponsibility(CSR)PreliminarydefinitionsofCSR•Theimpactofacompany’sactionsonsociety•Requiresamanagertoconsiderhisactsintermsofawholesocialsystem,andholdshimresponsiblefortheeffectsofhisactsanywhereinthatsystemCorporateSocialResponsibility(CSR)CorporateCitizenshipConcepts•Corporatesocialresponsibility–emphasizesobligationandaccountabilitytosociety•Corporatesocialresponsiveness–emphasizesaction,activity•Corporatesocialperformance–emphasizesoutcomes,resultsCorporateSocialResponsibility(CSR)BusinessCriticism/SocialResponseCycleFactorsintheSocietalEnvironmentCriticismofBusinessIncreasedconcernfortheSocialEnvironmentAChangedSocialContractBusinessAssumptionofCorporateSocialResponsibilitySocialResponsiveness,SocialPerformance,CorporateCitizenshipAMoreSatisfiedSocietyFewerFactorsLeadingtoBusinessCriticismIncreasedExpectationsLeadingtoMoreCriticism2-7CorporateSocialResponsibility(CSR)HistoricalPerspective•Economicmodel–theinvisiblehandofthemarketplaceprotectedsocietalinterest•Legalmodel–lawsprotectedsocietalinterestsCorporateSocialResponsibility(CSR)HistoricalPerspective•Modifiedtheeconomicmodel–Philanthropy–Communityobligations–PaternalismCorporateSocialResponsibility(CSR)HistoricalPerspective•Whatwasthemainmotivation?–TokeepgovernmentatarmslengthCorporateSocialResponsibility(CSR)HistoricalPerspectiveFromthe1950’stothepresenttheconceptofCSRhasgainedconsiderableacceptanceandthemeaninghasbeenbroadenedtoincludeadditionalcomponentsCorporateSocialResponsibility(CSR)EvolvingViewpoints...
