LOGO电子商务的现状分析2011.03邢孔育•美国电商的现状•中美电商的差异•国内电商的现状•电商的未来猜想概要•2009年美国网上零售增长了2%，到1349亿美元；当年零售总额是2.07万亿，下降了3%；•2009年亚马逊增长28%，线下的沃尔玛则只增长了1%。•在美国最大的50家提供在线零售服务的连锁零售商中，26家实体店营业额萎缩，但线上保持增长。另有11家线上增长速度超过实体店。–沃尔玛在线增长100%，总营业额增长1%–梅西(Macy’s)在线零售增长19.6%，总营业负增长5.6%–百思买在线零售增长22%，总营业额负增长11%–Gap在线增长8.7%，总营业额负增长2.3%在线零售和线下零售的对比美国在线零售品类排名排名货物类型2009在线零售额百分比2009年增长率2008在线零售额2007在线零售额1百货$43,580,790,43634.48%16.50%$37,407,324,345$30,549,297,39123C$23,804,906,27518.84%3.38%$23,025,502,010$20,279,907,7833办公用品$17,667,675,32013.98%7.78%$16,392,574,487$14,285,515,4884服装饰品$14,989,306,92911.86%7.98%$13,881,642,202$12,238,681,9115家居$6,249,710,5444.95%1.57%$6,152,908,240$5,711,274,6556书/音乐/视频$4,743,968,1143.75%8.79%$4,360,665,984$3,969,322,7957家装$2,845,528,8312.25%-0.49%$2,859,505,498$2,512,294,6828特殊用品$2,796,358,1042.21%2.42%$2,730,374,579$2,421,165,1629食品/药品$2,764,613,8282.19%3.85%$2,662,198,036$2,456,317,03310运动用品$1,886,547,9401.49%6.27%$1,775,288,996$1,593,783,51511玩具$1,344,809,3261.06%9.70%$1,225,899,541$1,018,090,09112花/礼品$1,223,141,1000.97%-4.86%$1,285,673,354$1,435,530,37413珠宝$1,034,686,5780.82%-7.13%$1,114,104,925$1,063,572,44514健康/美容$885,969,0000.70%-2.00%$904,050,000$861,000,00015汽车配件$562,126,3900.44%11.06%$506,166,026$476,489,200淘宝品类TOP101、女装；2、手机；3、点卡；4、男装；5、网游；6、女鞋；7、充值；8、数码及配件；9、箱包；10、儿童；非最新数据美国TOP20的B2CRankingCompanyName2009WebSales2008WebSales2007WebSales2009PercentGrowth1Amazon.comInc.$24,510,000,000$19,170,000,000$14,840,000,00027.86%2StaplesInc.$9,800,000,000$7,700,000,000$5,600,000,00027.27%3DellInc.$4,530,000,000$4,830,000,000$4,200,000,000-6.21%4AppleInc.$4,250,000,000$3,642,118,080$2,700,000,00016.69%5OfficeDep...
