旅游网站竞品分析报告携程网、去哪儿网、穷游网、蚂蜂窝黄晓月2013/7/4目录1市场趋势.......................................................................................................................................32四家旅游网站的定位和发展现状................................................................................................42.1定位slogan.........................................................................................................................42.2发展现状.............................................................................................................................42.2.1携程VS去哪儿.......................................................................................................52.2.2穷游网VS蚂蜂窝...................................................................................................63网站主要功能体验........................................................................................................................73.1携程网................................................................................................................................73.2去哪儿网..........................................................................................................................103.3穷游网..............................................................................................................................133.4蚂蜂窝..............................................................................................................................164交互细节优缺点..........................................................................................................................194.1携程网...............................................................................................................................204.1.1携程的详细信息展示页........................................................................................204.1.2携程网订火车票...................................................
