The2019eCommerceOutlookforBrands5thingsbrandsmustdotoaccelerateeCommercegrowthnextyear,basedontheProfitero/KantarConsultingindustrybenchmarkingsurveyExecutiveSummaryWhat'sNext?FrombuildingthefoundationtoacceleratinggrowthWithglobalretaileCommercesalesexpectedtohit$3.5Tin2019,thedigitaltransformationofshoppingcannolongerbedenied.Butarebrandspositionedandreadytocapitalizeonthischange?WheredotheyseegapsintheirabilitytocompeteineCommerce?Wherearetheyinvestingmosttowin?Eachyear,ProfiterosurveyshundredsofeCommercedecisionmakersandinfluencersgloballyandscansthousandsofLinkedInprofilestogetapulseonhowbrandsareevolvingtotackletheeCommerceopportunity.Thisyear,wecollaboratedwithKantarConsultingtogatherevenmoreinsightsanddivedeeperintohowbrandsarepositioningforthefuture.Comparedtolastyear,weseeevenstrongersignsthatbrandsareinitiatingsweepingorganizationalchangestowardeCommerceatarapidpace.If2017and2018wereaboutgettingthefoundationinplace,2019willbeallaboutacceleration.2019isshapinguptobeablockbusteryearforinvestingineCommerce.WithalloftheactivitysurroundingeCommerce,fivekeyinsightsfromouranalysisstandout.“Theriseofretailecosystemsgovernedbyalgorithms,andtheabilitytoextractmeaningfulinsightsfromdatatoprovidechannelandtouchpointfluidity,isfundamentallychangingtherulesofengagement.Towin,brandsmustbreakdownthesilosandworkincross-functionalteams—withmarketing,sales,consumerengagement,eCommerce,stores,dataanalysisandsupplychain—allworkinginharmony.”—MalcolmPinkertonVicePresidenteCommerce&DigitalInsights,KantarConsultingJoinourwebinaronDec.3formorein-depthinsightsandanalyses21.ActnowtobuilddigitalcapabilitiesorriskbeingleftbehindNoviceAmateurAdvancedExpertLeaderDon'tknow23%9%25%20%37%41%8%16%2%9%5%4%20172018MaturitylevelofbrandmanufacturersinorganizingaroundeCommerceSource:ProfiteroeCommercebenchmarkingsurvey,2017&2018BrandsarematuringandbecomingincreasinglyconfidenttheycanhandlethemoresophisticatedaspectsofeCommerce.Thisboostin“confidence”ismirroredbybrands’willingnesstoin...
