题目:台湾85度C品牌营销战略对股价的影响摘要随着经济的发展，企业品牌成为市场竞争不可或缺的因素，对品牌的策略研究彰显出积极的现实意义。本文以近几年发展较快的快餐店典型代表——台湾85度为例探讨了企业的品牌策略，介绍了台湾85度的由来和发展历史；分析了其经营和投资特点，主要是意式咖啡、美式风格、蛋糕烘焙、五星服务，采用了直营连锁的发展模式，逐步做大做强。最后从台湾85度的分布和发展特点等方面，提出了企业打造经典品牌的有效途径。关键词：品牌营销策略台湾85度模式Title85degreesCbrandmarketingstrategyAbstractWitheconomicdevelopment,corporatebrandhasbecomeanindispensablefactorofcompetitioninthemarket,thestudyhighlightsthepositiveandpracticalsignificanceofthebrandstrategy.Recentyearsthedevelopmentoffasterfast-foodrestaurants,atypicalrepresentativeof85degrees-Taiwanasanexampleofthecorporatebrandstrategy,introducedthe85degreestheoriginandhistoryofthedevelopment;analysisofitsoperatingandinvestmentcharacteristics,mainlyespresso,Americanstyle,cakebaking,five-starservice,usingtheregularchainmodelofdevelopment,andgraduallybecomebiggerandstronger.Finally,from85degreesdistributionandcharacteristics,aneffectivewaytocreateaclassicbrand.Keywords：BrandmarketingstrategyTaiwan's85degreesMode目录摘要...................................................................................................................................IAbstract..............................................................................................................................II1研究背景........................................................................................................................12品牌营销战略相关概念解析........................................................................................22.1品牌的定义..........................................................................................................22.2品牌营销战略概述..............................................................................................23台湾85度概述及其发展现状............................................
