毕业论文〔设计〕题目：佛山吉之岛〔佛山保利水城店〕五力模型分析及竞争战略研究姓名：吴嘉辉学号：2023111315层次：本科专业：市场营销班级：14市场营销3班指导教师：王金良指导时间：2023年10月—2023年5月独创性声明一、本论文是本人独立完成；二、本论文没有任何抄袭行为；三、假设有不实，一经查出，请辩论委员会取消本人辩论资格。承诺人〔签名〕：年月日：零售业的生存和开展是消费者、企业家、专家学者和政府历来关注的问题。特别我国是参加WTO后，外资零售业进入我国市场的速度加快，各种新的零售业态不断涌现、蓬勃开展。。本论文以吉之岛公司为例，分析和研究超市的竞争环境，并提出有利于该公司的对策，希望对吉之岛公司的开展有借鉴意义。关键词：五力模型分析；竞争战略；吉之岛ABSTRACTThesurvivalanddevelopmentofretailindustryhasalwaysbeenthefocusofconsumers,entrepreneurs,scholarsandgovernments.EspeciallyafterChina’sentryintoWTO,theforeignretailindustryiscomingintoChinesemarketmoreandmorerapidly.Thereemergevariousretailformats,showsgreatblossom.GuangdongJUSCOTeemStoresCo.,Ltd.isajointventurecompanyestablishedbyAEONstores(HongKong)Co.,Ltd.andGuangdongTianheCityDepartmentstoresDevelopmentCo.Ltd.thatbelongstoGuangdongTeem(Group)Co.,Ltd.ItappliedthetrademarkJUSCOoftheJapaneseAEONGroup.AEONGroupisafamousJapaneseretailenterprise,whichranksasthelargestAsianretailgroup,the13thlargestglobalretailgroupandamongtheFortuneGlobal500.ThispaperwilltakeJUSCOasanexampletoanalyzethecompetitivecontextofsupermarketandproposebeneficialstrategiesforthiscompany.ItishopedthatthisstudywillbeofsomereferentialvaluetothedevelopmentofJUSCO.Keywords:PorterFiveForceModel；Competitionstrategy；JUSCO目录..........................................................................................................................................................1ABSTRACT.........................................................................................................................................1目录...........................................................................................................................................
