厦门乳制品冷链物流存在问题与对策[]随着经济的飞速开展，人们生活水平的提高，消费者的食品消费观念逐渐转向多元化,更加注重食品安全，要求更新鲜、安全、无污染。乳制品具有易腐性、鲜活性、保质性的特点，其质量直接影响消费者的饮食安全。为提高乳制品行业竞争力，保证乳制品的食品，满足消费者全方位的需求，乳制品冷链物流应运而生。而厦门乳制品冷链物流尚处于起步阶段，如何解决原料奶收购环节过多，如何解决因供产销地零散分布导致的配送难度过大，如何建设信息化系统，如何统一质量标准等问题，是目前企业、政府所需要重视的。通过本文，对厦门乳制品冷链物流的开展现状及整体环境进行分析，针对所面临的机遇和威胁，针对目前存在的问题提出根本对策，解决乳制品冷链物流在供产销环节的问题，来引起乳制品生产商、政府和行业协会的对乳制品冷链物流的重视，来解决乳制品冷链物流开展中的问题，以到达一定的经济效益和社会效益。[关键词]乳制品冷链物流SWOT对策分析IProblemsandCountermeasuresofXiamenDairyProductColdChainLogistics[Abstract]Nowadays,withtheexpressdeliveryindustryincreasinglycompeting,logisticsservicequalitybecomesthecorecompetitivenessoftheexpressenterprise.AlthoughShentongexpressdeliveryactsasafamousprivatecouriercompany,itsjoininsystembringsaseriesofproblems,affectingtheimprovementoflogisticsservicequalitylevel.Inordertooccupymoremarketshares,Shentongexpressdeliverymustimprovelogisticsservicesquality.Onthebasisofthelogisticsservicequalityofexpressdeliveryindustryanditsinfluencingfactors,thispaperestablishedtheShentongexpresslogisticsservicequalityevaluationsystem,applyingFuzzycomprehensiveevaluationmethodtoevaluateShentongexpressdeliverylogisticsservicequality.Firstofall,usingtheanalytichierarchyprocess(AHP)todetermineindexweightatvariouslevels.Besides,adoptingthesecondaryFuzzycomprehensiveevaluationtoevaluateShentongexpressdeliverylogisticsservicequality.Then,findingoutmainfactorswhichinfluencelogisticsservicequalityonthebasisoftheanalysisofShentongexpresslogisticsservicequality.Atlast,puttingforwardtheproposalontheimprovementofShentongexpresslogisticsservicequality.[Keywords]ShentongExpressDeliveryLogisticsS...
