鞋类工艺与设计SHOESTECHNOLOGYANDDESIGN2023年1月第3卷第2期Jan.2023Vol.3No.2·36·非遗产品的IP形象盲盒设计研究——以善琏湖笔为例胡欣怡（湖州师范学院艺术学院，浙江湖州313000）摘要：在我国经济文化高速发展的背景下，年轻消费群体逐渐对文化产品的消费需求提高，使盲盒设计潮流走入大众视野之中，展开了一场以盲盒为主体的文化产品革命。“善琏湖笔”作为国家非物质文化遗产，受到国家及各级政府的保护与传承。通过研究善琏湖笔非物质文化遗产，以盲盒作为善琏湖笔非物质文化遗产传播和活化的媒介，对善琏湖笔进行IP形象创作。文章通过对善琏湖笔IP形象盲盒设计研究进行思考与分析，为非物质文化遗产的传承和保护提供新思路，为非物质文化遗产的文化宣传与发展提供新策略。关键词：非遗；善琏湖笔；IP形象；盲盒设计中图分类号TB472文献标识码ADOI:10.3969/j.issn.2096-3793.2023-02-012ResearchontheDesignofIPImageBlindBoxofIntangibleCulturalHeritageProducts⸺TakingShanlianLakePenasanExampleHUXinyi（HuzhouNormalUniversityCollegeofArts,Huzhou313000,China）Abstract:InthecontextoftherapiddevelopmentofChina'seconomyandculture,theyoungconsumergroupshavegraduallyincreasedtheirdemandforculturalproducts,bringingthetrendofblindboxdesignintothepublic'sview,andlaunchingaculturalproductrevolutionwithblindboxasthemainbody.Asanationalintangibleculturalheritage,“ShanlianLakeBrush”hasbeenprotectedandinheritedbythestateandgovernmentsatalllevels.BystudyingtheintangibleculturalheritageofShanlianLakepen,theauthorusestheblindboxasthemediumforthedisseminationandactivationofShanlianLakepen'sintangibleculturalheritage,andcreatestheIPimageofShanlianLakepen.ThisarticleprovidesnewideasfortheinheritanceandprotectionofintangibleculturalheritageandnewstrategiesfortheculturalpromotionanddevelopmentofintangibleculturalheritagebythinkingandanalyzingthedesignandresearchoftheIPimageblindboxofShanlianLakepen.Keywords:intangibleculturalheritage;goodatlianhupen;ipimage;blindboxdesign1盲盒概念及发展1.1盲盒的概念广义上，盲盒的概念是一种新型营销方式。狭义上，盲盒的概念是一种可以激发消费者好奇心的未知的产品盒子，具有不确定的随机性和神秘感。盲盒潮流并非一种新...
