STARTWITHSTARTWITHSTARTWITHSTARTWITHWHYWHYWHYWHYHOWGREATLEADERSINSPIREEVERYONETOTAKEACTIONSIMONSINEKSIMONSINEKSIMONSINEKSIMONSINEKPORTFOLIOPORTFOLIOPublishedbythePenguinGroupPenguinGroup(USA)Inc.,375HudsonStreet,NewYork,NewYork10014,U.S.A.PenguinGroup(Canada),90EglintonAvenueEast,Suite700,Toronto,Ontario,CanadaM4P2Y3(adivisionofPearsonPenguinCanadaInc.)PenguinBooksLtd,80Strand,LondonWC2RORL,EnglandPenguinIreland,25St.Stephen'sGreen,Dublin2,Ireland(adivisionofPenguinBooksLtd)PenguinBooksAustraliaLtd,250CamberwellRoad,Camberwell,Victoria3124,Australia(adivisionofPearsonAustraliaGroupPtyLtd)PenguinBooksIndiaPvtLtd,11CommunityCentre,PanchsheelPark,NewDelhi-110017,IndiaPenguinGroup(NZ),67ApolloDrive,Rosedale,NorthShore0632,NewZealand(adivisionofPearsonNewZealandLtd)PenguinBooks(SouthAfrica)(Pty)Ltd,24SturdeeAvenue,Rosebank,Johannesburg2196,SouthAfricaPenguinBooksLtd,RegisteredOffices:80Strand,LondonWC2RORL,EnglandFirstpublishedin2009byPortfolio,amemberofPenguinGroup(USA)Inc.791086Copyright©SimonSinek,2009Allrightsreserved"TheSneetches"fromTheSneetchesandOtherStoriesbyDr.Seuss.TrademarkTMandcopyright©byDr.SeussEnterprises,L.P.1953,1954,1961,renewed1989.Allrightsreserved.UsedbypermissionofRandomHouseChildren'sBooks,adivisionofRandomHouse,Inc.andInternationalCreativeManagement,Inc.,agentsforDr.SeussEnterprises,L.P.LIBRARYOFCONGRESSCATALOGING-1N-PUBLICATIONDATASinek,Simon.Startwithwhy:howgreatleadersinspireeveryonetotakeaction/bySimonSinek.p.cm.Includesbibliographicalreferencesandindex.ISBN978-1-59184-280-41.Leadership.I.Tide.HD57.7.S5492009658.4*092—dc222009021862PrintedintheUnitedStatesofAmericaSetinMinionDesignedbyVictoriaHartmanWithoutlimitingtherightsundercopyrightreservedabove,nopartofthispublicationmaybereproduced,storedinorintroducedintoaretrievalsystem,ortransmitted,inanyformorbyanymeans(electronic,mechanical,photocopying,recordingorotherwise),withoutthepriorwrittenpermissionofboththecopyrightownerandtheabovepublisherofthisbook.Thescanning,uploading,anddistrib...
