ALSOBYTIMWUTheMasterSwitchTHISISABORZOIBOOKPUBLISHEDBYALFREDA.KNOPFCopyright©TimWu2016Allrightsreserved.PublishedintheUnitedStatesbyAlfredA.Knopf,adivisionofPenguinRandomHouseLLC,NewYork,anddistributedinCanadabyRandomHouseofCanada,adivisionofPenguinRandomHouseLimited,Toronto.www.aaknopf.comKnopf,BorzoiBooks,andthecolophonareregisteredtrademarksofPenguinRandomHouseLLC.LibraryofCongressCataloging-in-PublicationDataNames:Wu,Tim,author.Title:Theattentionmerchants:theepicscrambletogetinsideourheads/TimWu.Description:Firstedition.|NewYork:Knopf,2016.Identifiers:LCCN2016010140|ISBN9780385352017(hardback)|ISBN9780385352024(ebook)Subjects:LCSH:Advertising—Socialaspects—History.|Advertising—Psychologicalaspects—History.|Marketing—History.|Consumerbehavior—History.|BISAC:BUSINESS&ECONOMICS/Industries/Media&CommunicationsIndustries.|HISTORY/SocialHistory.|SOCIALSCIENCE/PopularCulture.Classification:LCCHF5811.W822016|DDC659.1/042—dc23LCrecordavailableathttps://lccn.loc.gov/2016010140EbookISBN9780385352024CoverdesignbyJonGrayv4.1epContentsCoverAlsobyTimWuTitlePageCopyrightDedicationIntroduction:Here’stheDealPartI:MastersofBlazingModernitiesChapter1:TheFirstAttentionMerchantsChapter2:TheAlchemistChapter3:ForKingandCountryChapter4:DemandEngineering,ScientificAdvertising,andWhatWomenWantChapter5:ALongLuckyRunChapter6:NotwithaBangbutwithaWhimperPartII:TheConquestofTimeandSpaceChapter7:TheInventionofPrimeTimeChapter8:ThePrinceChapter9:TotalAttentionControl,orTheMadnessofCrowdsChapter10:PeakAttention,AmericanStyleChapter11:PreludetoanAttentionalRevoltChapter12:TheGreatRefusalChapter13:CodatoanAttentionalRevolutionPartIII:TheThirdScreenChapter14:EmailandthePoweroftheCheck-inChapter15:InvadersChapter16:AOLPulls’EmInPartIV:TheImportanceofBeingFamousChapter17:EstablishmentoftheCelebrity-IndustrialComplexChapter18:TheOprahModelChapter19:ThePanopticonPartV:Won’tBeFooledAgainChapter20:TheKingdomofContent:ThisIsHowYouDoItChapter21:HereComesEveryoneChapter22:TheRiseofClickbaitChap...
