逻汉班阅读讲义全文中心思想考研英语大纲（阅读板块）考生应能读懂选自各类书籍和报刊的不同类型的文字材料(生词量不超过所读材料总词汇量的3%)，还应能读懂与本人学习或工作有关的文献资料、技术说明和产品介绍等。对所选材料，考生应能：1)理解主旨要义;中心2)理解文中的具体信息;细节3)理解文中的概念性含义;4)进行有关的判断、推理和引申;推理5)根据上下文推测生词的词义;猜词6)理解文章的总体结构以及上下文之间的关系;7)理解作者的意图、观点或态度;态度8)区分论点和依据。论点一、全文中心思想（英语一）2011text331.Consumersmaycreate“earned”mediawhentheyare__________.32.AccordingtoParagraph2,soldmediafeature__________.33.TheauthorindicatesinParagraph3thatearnedmedia__________.34.ToyotaMotor’sexperienceiscitedasanexampleof__________.35.Whichofthefollowingisthetextmainlyabout?A.AlternativestoconventionalpaidmediaB.ConflictbetweenhijackedandearnedmediaC.Dominanceofhijackedmedia有道考神考研D.Popularityofownedmedia先题后文，只看题干1定位2串联题干1）预判文章内容2）意外收获31.Consumersmaycreate“earned”mediawhentheyare______.①Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.②Nolonger.③Whiletraditional“paid”media—suchastelevisioncommercialsandprintadvertisements—stillplayamajorrole,companiestodaycanexploitmanyalternativeformsofmedia.④Consumerspassionateaboutaproductmaycreate“earned”mediabywillinglypromotingittofriends,andacompanymayleverage“owned”mediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.⑤Thewayconsumersnowapproachtheprocessofmakingpurchasedecisionsmeansthatmarketing’simpactstemsfromabroadrangeoffactorsbeyondconventionalpaidmedia.④Consumerspassionateaboutaproductmaycreate“earned”mediabywillinglypromotingittofriends,andacompanymayleverage“owned”mediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.31.Consumersmaycreate“earned”mediawhentheyare__________.[A]obsessedwithonlineshoppingatcertainWebsites[B]inspiredbyproduct-promotinge-mailssenttothem[C]eagertohelptheirfriendspromotequalityproducts[D]ent...
