突发公共卫生事件中民众对专家系统的信任研究*龚捷1舒琴琴1任晓东2摘要:风险社会充满不确定性,社会风险因素不断增加,突发公共卫生事件中民众与专家系统的信任关系存在“有限”信任取代完全依赖、盲从式跟风、信任缺失等问题。从风险传播视角出发,分析民众与专家系统信任关系存在问题的原因主要包括:专家与普通民众之间的认知落差、媒体不当报道消解专家公信力、对话机制缺失影响专家观点传播效果,并在此基础上提出落实公众参与交流机制、规范新闻媒体报道、优化专家风险话语表达等修复和调整民众对专家系统信任关系的有效策略。关键词:突发公共卫生事件,专家系统,信任,风险传播中图分类号:R-05文献标识码:A文章编号:1002-0772(2024)02-0033-04DOI:10.12014/j.issn.1002-0772.2024.02.07AStudyofPublicTrustinExpertSystemsduringPublicHealthEmergenciesGONGJie1,SHUQinqin1,RENXiaodong2.1.CollegeofLiberalArts,GuizhouUniversityofFinanceandEconomics,Guiyang550025,China;2.MedicalCollege,GuizhouUni-versity,Guiyang550025,ChinaAbstract:Therisksocietyisfilledwithuncertainty,associalriskfactorsareconstantlyincreasing,trustrelationshipsbetweenthepublicandexpertsystemsinpublichealthemergenciesareplaguedbyissuessuchas"limited"trustreplacingcompletereliance,blindconformity,andtrustdeficiency.Inlightoftheseproblems,thispaperanalyzesthereasonsfortheissuesinthetrustrelationshipbetweenthepublicandexpertsystemsfromtheperspectiveofriskcommunication.Thesereasonsprimarilyincludethecognitivegapbetweenexpertsandthegeneralpublic,inappropriatemediacoveragethatunderminesexpertcredibility,andthelackofdialoguemechanismsthatimpacttheeffectivenessofexpertopiniondissemination.Basedonthisanalysis,thepaperproposeseffectivestrategiestorestoreandadjustthetrustrelationshipbetweenthepublicandexpertsystems,includingimplementingmechanismsforpublicparticipationandcommunication,regulatingnewsmediareporting,andoptimizingtheexpressionofexpertriskdiscourse.KeyWords:publichealthemergencies,expertsystem,trust,riskcommunication在庞杂的社会系统中存在着诸多不确定性因素和潜在风险。从“非典”到新冠病毒感染疫情,医疗科技的进步并没有让人类摆脱病毒引发的大规模公...