注册会计师-公司战略与风险管理第1页第01讲总体战略、发展战略的主要途径单词与习惯表达释义及用法Integratedstrategy一体化战略PotentialGrowth潜在增长率，增长潜力IntensiveGrowthStrategy密集型战略MarketPenetration市场渗透DiversificationStrategy多元化战略【考点1】发展战略一、一体化战略Integratedstrategy1.纵向一体化战略-前向一体化战略：VerticalIntegratedStrategy-ForwardIntegratedStrategy:获得分销商或零售商的所有权或加强对他们的控制权的战略。Obtainorstrengthenthecontroloverthedistributororretailer主要适用于以下几种情况Mainlyapplicabletothefollowingconditions企业现有销售商的销售成本较高或者可靠性较差而难以满足企业的销售需要Highmarketingcostorunreliabilityoftheexistingsellersisdifficulttosatisfytheneedsoftheenterprise企业所在产业的增长潜力较大Highgrowthpotentialwithintheindustry企业具备前向一体化所需要的资金、人力资源等Thecompanyhasthefundsandhumanresourcesavailableforforwardintegrationstrategy;销售环节的利润率较高Profitmarginishigh2.纵向一体化战略-后向一体化：VerticalIntegratedStrategy-BackwardIntegratedStrategy:获得供应商的所有权或加强对其控制权。Obtaintheownershiporstrengththecontrolofthesupplier主要适用于以下几种情况Mainlyapplicabletothefollowingconditions①企业现有的供应商供应成本较高或者可靠性较差而难以满足企业对原材料、零件等的需求①Demandfortherawmaterialsorpartsisdifficulttobemetarisingfromthehighcostandunreliabilityoftheexistingsuppliers②供应商数量较少而需求方竞争者众多②Thenumberofsuppliersissmall,whilethenumberofconsumersislarge③企业所在产业的增长潜力较大③Thecompany’sindustryhaslargegrowthpotential④企业具备后向一体化所需的资金、人力资源等④Thecompanyhasfundsandhumanresourcesavailableforverticalintegration⑤供应环节的利润率较高⑤Highprofitmargininthesupplylink⑥企业产品价格的稳定对企业十分关键，后向一体化有利于控制原材料成本，从而确保产品价格的稳定⑥Stablepriceoftheproductsiscriticaltotheenterprises,thebackwardintegratedstrategyhelptocontroloverthecostsoftherawmaterials,which旭晟出品必属精品关注公众号：旭晟科技下载各类免费资料考前精准押题微信：2753127721注册会...
