ModernManagement现代管理,2024,14(3),487-497PublishedOnlineMarch2024inHans.https://www.hanspub.org/journal/mmhttps://doi.org/10.12677/mm.2024.143059文章引用:王艺桦,张晓林.考虑保鲜努力的生鲜农产品供应链价值共创演化博弈分析[J].现代管理,2024,14(3):487-497.DOI:10.12677/mm.2024.143059考虑保鲜努力的生鲜农产品供应链价值共创演化博弈分析王艺桦，张晓林*天津农学院经济管理学院，天津收稿日期：2024年1月29日；录用日期：2024年3月22日；发布日期：2024年3月29日摘要本文基于演化博弈和价值共创理论，针对生鲜农产品供应链成员是否合作投入保鲜努力构建演化博弈模型，并引入惩罚机制，探究不同影响因素作用条件下供应链价值共创的演化结果。研究表明，只有当选择合作投入保鲜努力所获利润均高于其搭便车利润时，供应链成员才有可能都选择“投入保鲜努力”策略，实现价值共创。在价值共创过程中，应通过设置合理收益分配和成本分担机制、适当的奖惩机制等措施来促进合作，提升生鲜农产品供应链价值共创水平。关键词生鲜农产品供应链，保鲜努力，价值共创，演化博弈TheEvolutionaryGameAnalysisofValueCo-CreationinFreshAgriculturalProductsSupplyChainConsideringWhethertoInvestinFreshness-KeepingEffortYihuaWang,XiaolinZhang*CollegeofEconomicsandManagement,TianjinAgriculturalUniversity,TianjinReceived:Jan.29th,2024;accepted:Mar.22nd,2024;published:Mar.29th,2024*通讯作者。王艺桦，张晓林DOI:10.12677/mm.2024.143059488现代管理AbstractBasedonthetheoryofevolutionarygameandvalueco-creation,thispaperconstructsanevolu-tionarygamemodelaimingatwhetherthemembersoffreshagriculturalproductssupplychaincooperateinfreshness-keepingeffort,andintroducesthepunishmentmechanismtoexploretheevolutionaryresultsofvalueco-creationunderdifferentinfluencefactors.Thestudyshowsthatonlywhentheprofitsofchoosingcooperationtoinvestinfreshness-keepingeffortsarehigherthanthoseoffreehiking,canthemembersofthesupplychainallchoosethestrategyof“investinginfreshness-keepingefforts”torealizevalueco-creation.Intheprocessofvalueco-creation,thesemeasuresshouldbeputuptopromotecooperationinordertoenhancethelevelofvalueco-creationoffreshagriculturalproductssupplychainincludingreasona...
