ModernLinguistics现代语言学,2024,12(3),275-286PublishedOnlineMarch2024inHans.https://www.hanspub.org/journal/mlhttps://doi.org/10.12677/ml.2024.123201文章引用:赵逸菲.多模态隐喻视角下成都城市形象构建[J].现代语言学,2024,12(3):275-286.DOI:10.12677/ml.2024.123201多模态隐喻视角下成都城市形象构建——以成都大运会宣传片为例赵逸菲西华大学外国语学院，四川成都收稿日期：2024年2月2日；录用日期：2024年3月19日；发布日期：2024年3月29日摘要为加深对城市宣传片中城市形象的理解，本文从认知语言学角度对两部成都大运会宣传片中出现的多模态隐喻进行了分析。本文发现，成都国潮宣传片、MV(MusicVideo)《千年之约》以隐喻理论为认知框架，运用文字、图像、声音等多种模态构建出新时代下的成都城市形象。本文拟研究宣传片中主要出现的四类隐喻的双域映射关系，以解读多模态隐喻对成都城市形象的构建。关键词成都大运会宣传片，多模态隐喻，城市形象TheConstructionofChengduCityImagefromthePerspectiveofMultipleMetaphors—TakingtheChengduFISUWorldUniversityGamesPropagandaFilmsasanExampleYifeiZhaoSchoolofForeignLanguagesandCultures,XihuaUniversity,ChengduSichuanReceived:Feb.2nd,2024;accepted:Mar.19th,2024;published:Mar.29th,2024AbstractInordertodeepentheunderstandingofthecityimageofChengduinthecitypropagandafilms,thispaperanalyzesthemultimodalmetaphorsoftwoChengduFISUWorldUniversityGamespub-licityfilmsfromtheperspectiveofcognitivelinguistics.ItisfoundthatChengdu’sChinese-stylevideoandtheMVnamedAMillennialInvitationtakemetaphortheoryastheircognitiveframe-赵逸菲DOI:10.12677/ml.2024.123201276现代语言学work,combiningtext,image,soundandothermodestobuildthecityimageofChengduinthenewera.Thispaperintendstostudythedual-domainmappingrelationshipsofthefourmaintypesofmetaphorsinthesetwofilms,soastointerprettheconstructionoftheChengduimagebymulti-modalmetaphortheory.KeywordsChengduFISUWorldUniversityGamesPropagandaFilms,MultimodalMetaphors,CityImageCopyright©2024byauthor(s)andHansPublishersInc.ThisworkislicensedundertheCreativeCommonsAttributionInternationalLicense(CCBY4.0).http://creativecommons.org/licenses/by/4.0/1.引言认知语言学认...
