DigitalInfluenceonFinancialServicesAmongMulticulturalAudiencesMethodology2IABconductedacustomanalysisofsyndicatedProsperInsightdatatolookatconsumerandmediabehaviorsofinvestors,definedasUSadults18oroverwhoansweredthequestion‘Whichofthefollowinginvestmentsdoyoucurrentlyhave?’with‘Annuities’,‘Bonds’,‘Companysponsored401k’,‘Mutualfundinvestments’,‘Stocksincompanies’or‘TreasuryBills.’InvestorswerecomparedtothegeneralAdult18andoverpopulationintheUS.Thereportwassupplementedwiththemediainfluenceofinvestors.ThestudycomparedthepurchaseplansandinfluenceofvariousmediatypesonUSAdults18andolderandcomparedthemtoHispanicAmericans,AfricanAmericansandAsianAmericans18andolder.ThereportisderivedfromtheProsperInsights&AnalyticsMonthlyConsumerStudy(May2017)of7,335respondentssurveyedonlinewhichfocusedonthe4,839respondentswhoinvestandtheannual2017MediaBehaviors&Influence™(MBI)Studyof16,644respondentssurveyedonline,focusingonthe6878respondentswhoinvest.Thisissupplementedbydatafromtheannual2017MediaBehaviors&Influence™(MBI)Studyof16,644USadultrespondentssurveyedonlinewithafocusonmediainfluenceandbehaviorsamongthegeneraladultUSpopulation(16,664respondents),HispanicAmericans(2574respondents),AfricanAmericans(2405respondents)andAsianAmericans(471respondents).Thestudieshaveamarginoferrorof1%,ata99%confidencelevel.SampleSizes•ProsperInsights&AnalyticsAnnualMediaBehaviors&Influence™(MBI)Study•16,644Adults18+representativeofthegeneralUSpopulation•ProsperInsights&AnalyticsMonthlyConsumerSurveyconductedonlineinMay2017•7,335Adults18+representativeofthegeneralUS18+populationAboutProsperInsight™ProsperInsightdeliverscustomizedtimelymarketintelligencefromvarioussourcesthroughitscloud-basedtechnology-drivenIntegratedSolutionsPlatform.Solutionsaredeliveredonmultipledevices(PC/Tablet/Smartphone)thoughtheInsightCenter™toolusingdiverseinformationsourcesrelevanttoclients’businessneeds.www.GoProsper.com.DigitalInfluenceonFinancialServicesAmongMulticulturalAudiences,IAB,July2017Summary...
