CommunicationsHandbookforClinicalTrialsStrategies,tips,andtoolstomanagecontroversy,conveyyourmessage,anddisseminateresultsByElizabethT.RobinsonDeborahBaronLoriL.HeiseJillMoffettSarahV.HarlanPrefacebyArchbishopDesmondM.TutuCommunicationsHandbookforClinicalTrialsByElizabethT.RobinsonDeborahBaronLoriL.HeiseJillMoffettSarahV.HarlanPrefacebyArchbishopDesmondM.TutuStrategies,tips,andtoolstomanagecontroversy,conveyyourmessage,anddisseminateresultsCommunicationsHandbookforClinicalTrials:Strategies,Tips,andToolstoManageControversy,ConveyYourMessage,andDisseminateResultsAuthors:ElizabethT.Robinson,DeborahBaron,LoriL.Heise,JillMoffett,SarahV.Harlan©FHI360ISBN:1-933702-57-5Thehandbookisco-publishedbytheMicrobicidesMediaandCommunicationsInitiative,amulti-partnercollaborationhousedattheGlobalCampaignforMicrobicidesatPATHinWashington,DC,andbyFamilyHealthInternationalinResearchTrianglePark,NC,USA.InJuly2011,FHIbecameFHI360.TheMicrobicidesMediaandCommunica-tionsInitiativeisnowhousedatAVAC.AVAC:GlobalAdvocacyforHIVPrevention423West127thStreet,4thFloorNewYork,NY10027USATel:+1.212.796.6243Email:avac@avac.orgWeb:www.avac.orgFHI360P.O.Box13950ResearchTrianglePark,NC27709USATel:+1.919.544.7040E-mail:publications@fhi.orgWeb:www.fhi360.orgThisworkwasmadepossiblebythegeneroussupportoftheAmericanpeoplethroughtheU.S.AgencyforInternationalDevelopment(USAID)throughdualgrantstotheMicrobicidesMediaandCommunicationsInitiative(MMCI),aprojectoftheGlobalCampaignforMicrobicidesatPATH,andtoFHI360.ThecontentsaretheresponsibilityofFHI360anddonotnecessarilyreflecttheviewsofUSAIDortheUnitedStatesGovernment.FinancialassistancewasprovidedtoFHI360byUSAIDunderthetermsofCooperativeAgreementGPO-A-00-05-00022-00,theContraceptiveandReproductiveHealthTechnologiesResearchandUtilization(CRTU)Program,andCooperativeAgreementGHO-A-00-09-00016-00,thePreventiveTechnologiesAgreement(PTA)Program,andtoPATHbyUSAIDunderthetermsofCooperativeAgreementGPH-A-00-01-00005-00,theHealthTechIVProgram.TorequestaprintedorCD-ROMversion...
