|HospitalManagementForum|Mar.2024Vol.41No.0312Forum预约挂号平台网络号贩子防御策略与应用分析AnalysisofDefenseStrategiesandApplicationsofOnlineScalpersonAppointmentRegistrationPlatform□陈怡帆CHENYi-fan曹战强CAOZhan-qiang路宇博LUYu-bo摘要Abstract目的为应对互联网+医疗模式下的恶意挂号行为，医院持续优化预约挂号平台网络号贩子防御策略。方法通过分析网络号贩子的行为特征，优化预约挂号平台在用户身份识别、用户IP管理、平台前端控制、平台终端管理、预约费用结算方面的防御策略。结果应用优化策略后异常账户下降、退号人次减少、患者满意率上升，有效减少了网络号贩子对正常预约秩序的干扰。结论互联网+医疗形势下，医院应兼顾网络预约挂号的公平性与便捷性，持续跟踪关注网络号贩子的新手段，采取更主动的防御措施。ObjectiveInordertocopewithmaliciousregistrationbehaviorsundertheInternet+healthcaremodel,thehospitalhascontinuedtooptimizethedefensestrategyagainstonlinescalpersontheappointmentregistrationplatform.MethodsByanalyzingthebehavioralcharacteristicsofonlinescalpers,thedefensestrategiesoftheappointmentregistrationplatformintermsofuseridentification,userIPmanagement,platformfront-endcontrol,platformterminalmanagement,andreservationfeesettlementwereoptimized.ResultsAftertheapplicationoftheoptimizationstrategy,theabnormalaccountsdecreased,thenumberofcancellationsdecreased,andthesatisfactionrateofpatientsincreased,whicheffectivelyreducedtheinterferenceofonlinescalperstothenormalappointmentorder.ConclusionUnderthesituationofInternet+healthcare,hospitalsshouldtakeintoaccountthefairnessandconvenienceofonlineappointmentregistration,continuouslytrackandpayattentiontothenewmethodsofonlinescalpers,andtakemoreactivedefensivemeasures.关键词Keywords：预约挂号平台Appointmentregistrationplatform；网络号贩子Onlinescalpers；防御策略Defensemeasures作者单位：北京大学口腔医院PekingUniversityHospitalofStomatologyEmail:caozhanqiang@pkuss.bjmu.edu.cn通讯作者：曹战强中图分类号：R197.3；文献标识码：ADOI:10.3969/j.issn.1671-9069.2024.03.003北京大学口腔医院为积极推进“互联网+医疗”建设，于2018年上线预约挂号APP，为门诊初诊患...
