第53卷第11期2023年11月Vol.53No.11Nov.2023·1325·日用化学工业（中英文）ChinaSurfactantDetergent&CosmeticsReceived:October24,2022;Revised:October30,2023.*Correspondingauthor.Tel.:+86-18241355406,E-mail:gewenbin@126.com.2021年度辽宁省教育科学“十四五”规划立项课题：立德树人视域下动画专业课程教学机制研究（JG21DB336）DOI：10.3969/j.issn.2097-2806.2023.11.012ResearchonpackagingstrategyofdomesticcosmeticsundereconomicinnercirculationWenbinGe*,AoLi（LiaoNingPetrochemicalUniversity,Fushun,Liaoning113001,China）Abstract:Intheeconomiceraof“payingforbeauty”,thepackagingofproductsdecidestheprerequisiteimpressionofconsumers’impulsivepurchase.Moreover,itdirectlyaffectsthemarketingpositioningoftheproductandthecommercialvalue,whichisevenmoreimportantthantheproductitself.Insuchcontext,howdodomesticcosmeticsbreakthroughbarriersandstandoutinthefiercecompetitionagainstthebackgroundoftheinternaleconomiccycle?Thetrendof“China-Chic”thatemergedinthepastfewyearsprovidesagoodopportunityforcosmetics.TheessenceofthecultureandartofChinaisintegratedintothepackagingdesignofcosmeticstoreshapetheperfectinfusionofartandfashionandfullyshowthevisualbeautyandtemperamentconnotationofcosmetics.Thus,thepsychologyofconsumerscouldbeseizedmoreeffectivelyduringtheconsumptiondecisionwithinashorttime,andthebrandofdomesticcosmeticswouldhaveconnotationandsenseofculturetoenhancethecompetitivenessinthemarket.Thesewouldbeagoodstrengthfordomesticcosmeticstobreakthroughbarriersunderthecurrentsocialbackground.Byanalyzingtheeconomicformofthepresentsociety,theindustryofcosmetics,andthevaluestrengthanddefects,thepaperwouldstudytheapproachandsolutionforculturaldecorationwithChinaChictobeintegratedwiththepackagingdesignofcosmetics,hopingtoprovidereferablesuggestionsfortheriseofdomesticcosmeticsindustry.Keywords:China-Chic;decoration;cosmetics;packing;design·1326·第53卷专论与综述日用化学工业（中英文）2019年末爆发的新型冠状病毒肺炎对世界经济产生巨大冲击，由于新型冠状病毒肺炎传播的地理、空间特性和以美国为首的一些国家...
