技术与方法物流技术2023年第42卷第9期(总第444期)[收稿日期]2023-03-19[作者简介]李智辉(1998-),男,湖南郴州人,硕士研究生,研究方向:平台物流服务。doi:10.3969/j.issn.1005-152X.2023.09.013考虑努力的平台物流服务策略选择李智辉(上海海事大学经济管理学院,上海201306)[摘要]电子商务的蓬勃发展凸显了物流服务的重要性。针对电商平台所有者允许平台中的第三方店铺选择包括共享平台物流和第三方物流模式的情况,研究了第三方店铺采用第三方物流、按单价使用平台物流以及按收益共享使用平台物流三种模式。在平台决定物流服务水平和物流服务单价、第三方店铺决定商品零售定价的情况下,通过构建理论模型,得到了最优物流服务水平、零售定价、物流服务单价以及相应的各方利润,考察了平台物流成本系数、共享平台物流的渠道费比例、平台物流成本系数对物流服务水平、零售定价和各方利润的影响。[关键词]第三方物流;共享平台物流;物流服务水平[中图分类号]F713.365.1[文献标识码]A[文章编号]1005-152X(2023)09-0046-04SelectionofPlatformLogisticsServiceStrategiesConsideringLevelofEffortLIZhihui(SchoolofEconomics&Management,ShanghaiMaritimeUniversity,Shanghai201306,China)Abstract:Inviewofthesituationwherethee-commerceplatformownerallowsathird-partystoreoperatingontheplatformtochoosebetweensharedplatformlogisticsserviceandthird-partylogisticsservice,thispaperstudiedthethreecircumstanceswherethethird-partystorerespectivelychosethird-partylogisticsservice,platformlogisticsserviceonaunitpricebasis,andplatformlogisticsservicebasedonrevenuesharing.Inthecasewheretheplatformdeterminesthelogisticsservicelevelandlogisticsserviceunitprice,andthethird-partystoredeterminescommodityretailprice,itconstructedatheoreticalmodeltoobtaintheoptimallogisticsservicelevel,retailpricing,logisticsserviceunitpriceandcorrespondingprofitsofallpartiesinvolved,andthenobservedtheimpactofthecostcoefficientoftheplatformlogisticsservice,channelfeeratioofthesharedplatformlogisticsservice,andplatformlogisticscostcoefficientontheleveloflogisticsservice,commodityretailprice,andprofitsofthepartiesconcerned.Keywords:third-partylogistics;sharedplatformlogistics;logisticsse...