Unit 12 Marketing and Sales.pptxVIP免费

Unit1MarketingandSales实用商务英语教程PartIListenandTalkListenandreadListentothedialoguesamplesandreadthemaloudDialogueOneMarketingStrategyMr.Johnson,theownerofanumbrellamanufacturingcompany,istalkingwithhismarketingmanager,Mr.White,aboutthemarketingstrategyforanewproduct.DialogueOneMarketingStrategyJohnson:So,doyouhaveamarketingplanforournewumbrella?White:YesIdo.AftergoingthroughourS.W.O.T.process,Ithinkwe’reingoodshape.Oneofourmainstrengthsisthequalityofourumbrella,andthereisagoodopportunityforfoldingparasolsthatcanbeputinapocket.DialogueOneMarketingStrategyJohnson:Iassumewedon’tneedtoworryaboutcreatinganeed,withsummeralmosthere.White:Right.Asforthemarketingmix,we’llpackitinlightbluesilk,andpriceit20%higherthanourlastsummerproduct.It’llbeintroducedinselectedplacesacrossthecountrystartingnextmonth.DialogueOneMarketingStrategyJohnson:Whataboutthesalespromotion?White:Themainpromotionwillbethroughadvertising.Ofcourse,wehaven’tfinalizedouradsyet,soI’llhavetoletyouknow.Canwemeetagainthebeginningofnextweek?Johnson:SureLanguageStudy1.MarketingStrategy营销策略2.S.W.O.T.即基于Strengths(优势)、Weakness(劣势)、Opportunities(机遇)和Threats(威胁)的一种战略分析方法3.ingoodshape良好的状态LanguageStudy4.foldingparasol可折叠遮阳伞5.marketingmix市场营销组合6.price定价7.acrossthecountry全国LanguageStudy8.inselectedplaces在选定的地点9.throughadvertising通过广告宣传DialogueTwoWeeklySalesSchedulePeterandJohn,twosalesmen,areplanningtheirweeklyschedule.John:Peter,thisisanewproductsowe’dbetterplanourschedulecarefully.Peter:Yeah.Doyouknowanythingaboutthemarket?John:Well,accordingtothemarketingresearchreports,themarketisprettybroad.DialogueTwoWeeklySalesScheduleOurmarketingresearchdepartmentconductedtelephonesurveysandpersonalinterviewsoveraperiodofsixmonths.So,Ithinkwecanrelyontheinformation.Peter:Let’sgetstartedonthisschedule.What’sourmarketinggoal?DialogueTwoWeeklySalesScheduleJohn:Ithinkweshouldsetupatleast...