Unit 11 Market Research.pptxVIP免费

Unit11MarketResearch实用商务英语教程PartIListenandTalkListenandreadListentothedialoguesamplesandreadthemaloudDialogueOnePayingCloseAttentiontoMarketTrendsMr.Foster,theGeneralDirector,andMr.Tayler,thesalesManager,aretalkingaboutthecurrentsalesoftheirsportsshoesinoverseasmarket.DialogueOnePayingCloseAttentiontoMarketTrendsFoster:Whatdoyouthinkofthecurrentsalesofoursportsshoesinoverseasmarket?Tayler:Wethinkthesaleshavereachedthepeak.Foster:Youmeanthatitsmarketisgoingtoshrink?Tayler:No,Idon’tmeanso.Imeanthatsofarasanindividualmanufacturerisconcerned,hismarketwillbereduced,sincetoomanysuppliershaveswarmedintothemarket.DialogueOnePayingCloseAttentiontoMarketTrendsFoster:Iagreewithyouinthisrespect.Oneofmyfriendshasbeenforcedtowinduphisfactory.Tayler:Thereforewemustpaycloseattentiontomarkettrendsandcustomers’expectation.Foster:Yes,youareright.We’dbetterstrengthenourmarketresearchandgathermoreinformationfromvariousresources.LanguageStudy1.TheGeneralDirector董事长2.SalesManager销售经理3.overseasmarket海外市场LanguageStudy4.reachthepeak到达顶峰；到达最高点5.shrink:tobecomeortomakesth.smallerinsizeoramount(使)缩小，收缩，减少6.individual:separateorparticular;specialtooneperson个人的，个体的；独特的，个性的7.swarm:gatherormoveinlargenumbers挤满，充满8.gothroughtheformalities办手续；办理手续；办程序；通过海关手续；通关9.windup:toclosedownacompanyororganization关闭LanguageStudyLanguageStudy10.expectation:thestateofexpecting预期，期望，预料11.strengthen:makeorgrowstronger使强壮，使坚强，变得强大12.resources:suppliesofgoods,rawmaterials,etc.whichapersonorcountryhasorcanuse财富，物力，资源DialogueTwoConductingaMarketResearchMr.Brown,amarketresearcher,isconductingamarketresearchofAdidassportsshoesinChina.MissWuisadirectsaleswoman.Brown:Excuseme.I’mfromAdidasCorporation.Here’smycard.Wu:Yes?WhatcanIdoforyou?DialogueTwoConductingaMarketResearchBrown:Weareconductingamarketresearch.We’dliketoknowhowyoulikeoursportsshoes...