直通车推广数据日期展现量花费点击量点击率平均点击花费投入产出比1.10-1.31206829827904.34150060.73%1.862.1-2.28174177225340.12181571.04%1.43.1-3.31205894036912.4240331.17%1.54Q1586901090156.86571960.97%1.58时间展现点击消耗CTRCPC收藏店铺量19111461996145802.891.04%2.2917367516381795531076.092.39%1.7313114252792477565517.675.83%2.642482总计308806362691142396.652.03%2.275529全店计划时间展现点击消耗CTRCPC收藏店铺量1701841579342117.979.28%2.6715882002611582329244.847.90%1.8512462584802188062102.818.46%2.842218总计62892553496133465.628.51%2.495052单品计划时间展现点击消耗CTRCPC收藏店铺量174096241683684.920.24%0.8814855137721321831.250.39%0.866516679928953414.861.74%1.18264总计245913891958931.030.37%0.97477钻展推广效果分析2022年第一季度店铺推广数据通报直通车推广效果分析钻展（1-3月）汇总1月2月3月1月2月3月1月2月3月注：CTR,CTR(Click-Through-Rate)即点击通过率；CPC是"CostPerClick"的英文缩写，以每点击一次计费。数据总成交金额点击转化率总成交笔数总收藏数总购物车数105035.87540908291451194.8319211232174135584.4760013723813291815.17133236129424收藏宝贝量添加购物车量成交订单量成交订单金额投入产出比185125052433388452.123385863544128490.54181118871878398546.47704302554855915489.13收藏宝贝量添加购物车量成交订单量成交订单金额投入产出比169121532380374736.073205676533124511.14159109151788374433.82648287444701873681.03收藏宝贝量添加购物车量成交订单量成交订单金额投入产出比163525313716.0518187113979.4229729024112.6556151115441808.1铺推广数据通报汇总
