鄣山大峡谷改造升级项目融资报告绩溪县鄣山大峡谷旅游开发有限公司二〇一五年七月3目录第一章公司基本情况.................................................1一、公司概况....................................................1二、经营范围....................................................1三、营业期限....................................................1第二章项目介绍.....................................................2一、景区概况....................................................2二、景区发展....................................................2三、项目概况....................................................4（一）项目概述...............................................4（二）项目地址...............................................4（三）项目建设条件...........................................5（四）项目现状...............................................7（五）建设内容及其规模.......................................7四、旅游资源评价................................................9（一）环境质量...............................................9（二）原有景观特征...........................................9（三）客源市场..............................................10第三章项目行业及市场分析..........................................10一、市场现状...................................................10（一）世界旅游趋势..........................................10（二）中国旅游趋势..........................................11（三）社会发展的趋势........................................11（四）安徽省旅游概况及发展趋势..............................11（五）漂流旅游逐渐兴起......................................12二、市场战略...................................................13（一）漂流为主、多种经营....................................13（二）细分市场，准确定位、培育市场..........................13三、漂流市场细分...............................................14（一）从地理位置来划分......................................14（二）按年龄划分............................................14（三）按...
