练习40阅读理解＋读后续写Ⅰ.阅读理解A2023·济南市高三检测说明文258词★★★☆☆TheAIDAmodelisthefoundationofmodernmarketingandadvertisingpractice.Itoutlinesthefourbasicstepsusedtopersuadepotentialstomakeapurchase.Thefirstthreestepslieincreatingattention(A),decoratinginterest(I),andbuildingdesire(D)fortheproduct,beforethefourthstep—the“calltoaction”(A)—tellsthemexactlyhowandwheretobuy.AIDAcanchannelthecustomer'sfeelingsthrougheachstagetowardreachingasale.Attractingthecustomer'sattentionisthefirstchallengeandthismaybeachievedbyusinganattractingphraseorpicture.Oncesomeone'sattentionhasbeenclutched,__itmustbeturnedintorealinterest.Thisisbestdonebyprovidingabriefdescriptionoftheproduct'sbenefitstotheconsumerratherthansimplylistingtheproduct'smainfeaturesorproblemsolvingclaims.Now,itistimetotransformthatinterestintoadesireforaproductorservice.Thisiswhereconsumersneedtobelievetheirlivescouldbebetterbypossessingtheproduct.Itcouldbeavitalsteptowardsturningapotentialintoarealcustomer.“Calltoaction”iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotentialcustomer.Forexample,theymightpickupthephonetodiscusstheideaofatrialoftheservicesor,alternatively,theymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaignsmonthsinadvance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuchaway.Desireisinspiredbythereleaseofthefullpreviewwhichisfullydesignedtoshowtheexcitingmomentsofthemovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsinnewspapersandontelevisionfocusonthemovie'srelease,invitingtheconsumertogoandbuyaticket.1．WhatisthepurposeofpractisingAIDA?A．Tocreatejobs.B．Toincreasesales.C．Toresearchmarkets.D．Tointroduceproducts.2．Whatdoestheunderlinedword“clutched”meaninParagraph2?A．Seized.B．Freed.C．Cheated.D．Affected.3．InwhichstageoftheAIDAmodelmayacustomercalltotrytheservice?A．Action.B．Interest.C．Desire.D...
