DigitaldisruptionandthefutureoftheautomotiveindustryMappingnewroutesforcustomer-centricconnectedjourneysibm.com/ibmcai|ibmcai.comIBMCenterforAppliedInsightsDigitalservicescentredonincreasinglyempoweredconsumerswillbringdisruptiontotheautomotiveindustry.Economicvaluewithinthisindustryandacrossadjacentmarketswillbeforeveraltered.Inaworldwherethefutureisfarfromcertain,automotivecompanieswillneedtodevelopnewcorecapabilitiestosurvive.AbouttheIBMCenterforAppliedInsightsibm.com/ibmcaiibmcai.comTheIBMCenterforAppliedInsightsintroducesnewwaysofthinking,workingandleading.Throughevidence-basedresearch,theCenterarmsleaderswithpragmaticguidanceandthecaseforchange.Imaginethatyouareamiddlemanagerinanautomotivemanufacturer.Yourcareerhasprogressedsteadilyasyougainedexperienceinthevariousaspectsofthiscomplexbusiness.Youunderstandhowthedevelopmentcycleworks,howtoworkwithsuppliersanddealersandhowtodrivesales.Everythingyouhavedonehasbuiltoneachexperienceandyouwerelookingforwardtocontinuedprogression.Butsomethingseemstohavechanged.Yourcareerfoundationsarenotfeelingassolidastheyusedtoandyounolongerfeelasconfidentaboutthefuture.ThesuddenemergenceofcompanieslikeUberandmanyothershaschangedtherulesofthegame.Whatisgoingtohappennextandhowcanyourespond?“Theautoindustryispoisedformorechangeinthenextfivetotenyearsthanit’sseeninthepast50.”–MaryBarra,CEO,GeneralMotors1AbouttheresearchThispaperisbasedonin-depthinterviewswith20IBMconnectedcarsubjectmatterexperts(SMEs)whoregularlyconsultandadviseclientsacrosstheautomotiveindustryintheUnitedStatesofAmerica,Japan,China,IndiaandacrossvariousEuropeancountries.ManyhaveworkedpreviouslyinroleswithinautoOEMsandtier-onesuppliers.Theircollectiveexperiencetotals300yearsintheautoindustry.IBMCenterforAppliedInsights3EversincethefirstFordModelTrolledofftheproductionline,mankindhasobsessedaboutwhatthe“carofthefuture”mightlooklike.Thatquestionhasbeenaskedevenmoreinthelastfewyearsastheconnectedcarandwhatitmayeventuallyspawn–theprospectofdriverlessorfullyauton...
