ByBrianSolis,PrincipalAnalystatAltimeter,aProphetCompanyUpdated:Feb27,2017THERACETO2021:THESTATEOFAUTONOMOUSVEHICLESANDA“WHO’SWHO”OFINDUSTRYDRIVERSStateofAutonomousVehicles:ExecutiveSummaryForthismarketprofilereport,weexaminedtheautonomousofferingsof26automanufacturersand50hardwareandsoftwareproviders,uncoveringthefollowinginsightsandtrends:•Semi-autonomousvehiclesarethesteppingstonetofullyautonomousvehicles,withmostcarmanufacturersandtechnologycompaniestakingtheleadofTeslaandofferingfeaturessuchasself-parking,adaptivecruisecontrol,emergencybraking,andsemi-handsoffdrivingwithinhighway/interstateconditions.Semi-autonomousfeatureshelpconsumersbecomecomfortablewiththeideaofrobotstakingthewheel.•Startupsandtechnologyleadersaredrivingtheacceleratedinnovationinautonomoustechnology,forcingincumbentstopartner,acquire,orrampupR&Dtocompete(e.g.BMWandBaidu;FiatChryslerandWaymo,anAlphabetcompany;andGMandLyft).Toyota,Intel,andMercedes-Benzhavededicatedbusinessunits.Automakersareessentiallygettingintothesoftware/hardwareandutilitybusinessasfutureprofitswilldependlessonmanufacturing,sellingandfinancingautomobilesandmoreonmonetizingdriving.•LuxurycarmanufacturerssuchasJaguarLandRover,Maserati,andPorschearelookingtowardafuturewherethedriverstillhasanexperientialroleinautonomousvehicles.Carswillbecomeplatformsforpassengerexperience,creatinganewcanvasforcockpitsandspace.•Inadditiontodatascience,socialscienceisalsobecomingprevalentinautonomousdevelopmentascompaniessuchasNissanandAuditakeananthropologicalapproachtoteachself-drivingcarstoactmorehumanintheircontrolandon-roadactions(e.g.honking,signalingotherpeopleorvehicles,movingclosertolanemarketingbeforeswitchinglanes).•Largeautomakers,techcompanies,andmobilityprovidersaretakingon"acqui-hiring"strategies,acquiringstartups(orpartneringwiththem)toabsorbnotonlytheirtechnologybutalsotheirtalent.We'llseeasurgeintechjobsintheautonomousindustryincomingyearsontheprogramminganddevelopmentside.And,inresponsetoalltheacquisitionsandpart...
