KPMG’s18thconsecutiveGlobalAutomotiveExecutiveSurvey2017Ineveryindustrythereisa‘next’–SeeitsoonerwithKPMGkpmg.com/GAES2KPMG’sGlobalAutomotiveExecutiveSurvey2017Batteryelectricvehicles(BEVs)arethisyear’s#1keytrendThetraditionalproduct-andtechnology-centricbusinessmodelhascaughtupagain–powertraintechnologieshigherontheagendathanconnectivityanddigitalization.[p.9]ExecsaretorninbetweenTraditionalcombustionengineswillbetechnologicallyrelevant,butsociallyinacceptable.SuccessofBEVsdependsoninfrastructureandapplicationCoordinatedactionsforinfrastruc-tureset-up,andacleardistinctionofreasonableapplicationareas(e.g.urban,long-distance)needstobeestablished.ExecsarehesitantregardingcooperationandunsolvedinfrastructurechallengesThereasonforexecstobelieveinfuelcellsmaybetheirstrongattachmenttotheexistinginfrastructureandtraditionalvehicleapplications.RolesthroughoutthevaluechainarenotyetdecidedTheunfinishedconceptsandambiguousvisionsofICTcompaniescausethemtoloosegroundagainstOEMs.Itisstillunclearhowthefuturevaluechainsetupandbusinessmodelswilllooklike.EfficientuseofresourcesiskeyinaconnectedworldThefutureisaboutbetterutilization.Althoughtherewillbelesscarsontheroad,personalmilestravelledwillincreasesignificantly.MeasuringsuccessbasedonunitsalesisoutdatedManagementaccordingtoproductprofitabilityisover–customervaluewillbecomethecorefocus.OEMshavetodecidewhethertheywanttobeacontractmanufactureroracustomer-centricserviceprovider(GridMaster).DrivingoutoffocusAutonomousdrivingwillredefinetheutilityofvehiclesandistheenablerforservice-anddata-drivenbusinessmodels.LostintranslationTheautoindustryislostintranslationbetweenevolutionary,revolutionaryanddisruptivekeytrendsthatallneedtobemanagedatthesametime.MilesaregoldandswarmintelligenceisessentialThefullpotentialoftechnologiesenablingautonomousdrivingcanonlyberealizedwiththesupportofstan-dardsandfullpowerofswarmintelli-gence.Neithertheauto,northedigitalsystemwillsucceedonitsown.Zero-errorabilityalonewillnotpavetheroadtosuccessNei...
