AnEricssonConsumerInsightSummaryReportFebruary2017ERICSSONCONSUMERLABTHESELF-DRIVINGFUTUREConsumerviewsonlettinggoofthewheelandwhat’snextforautonomouscarsContentsMETHODOLOGYthevoiceoftheconsumerThisreportpresentsinsightsfromEricssonConsumerLabAnalyticalPlatformfortheyears2013–16.Inaddition,EricssonConsumerLabhasconductedsocialmediaanalysisduring2016onconsumers´attitudestowardscardriving.Themaintargetgroupissmartphoneusersaged15–69acrossarangeofcitiesandcountries,withasamplesizeofapproximately1,000interviewsforeachcityorcountry.However,samplesizesdodifferthroughoutthereport.Alldataisbasedonprobabilitysamplingandconductedmainlythroughonlinedatacollection.Sourcesandbasesforrespectiveinsightsarepresentedineachchartthroughoutthereport.EricssonConsumerLabhasmorethan20years’experienceofstudyingpeople’sbehaviorsandvalues,includingthewaytheyactandthinkaboutICTproductsandservices.EricssonConsumerLabprovidesuniqueinsightsonmarketandconsumertrends.EricssonConsumerLabgainsitsknowledgethroughaglobalconsumerresearchprogrambasedoninterviewswith100,000individualseachyear,inmorethan40countries–statisticallyrepresentingtheviewsof1.1billionpeople.Bothquantitativeandqualitativemethodsareused,andhundredsofhoursarespentwithconsumersfromdifferentcultures.Tobeclosetothemarketandconsumers,EricssonConsumerLabhasrepresentativesthroughoutEricsson’sglobalpresence,developinganinternationalunderstandingoftheICTmarketandbusinessmodels.Allreportscanbefoundat:www.ericsson.com/consumerlab3.DRIVERLESSBECOMESAREALITY4.THELOVEOFDRIVING5.WHO’SUPFORDRIVERLESS?6.LETTINGGOOFTHEWHEEL7.THEAUTONOMOUSECOSYSTEM8.SHAREDOROWNED?9.ANARRAYOFMOBILITYPLAYERS11.NEWMOBILITYPATTERNS2ERICSSONCONSUMERLABTHESELF-DRIVINGFUTURE2017Autonomous(alsoknownasself-drivingordriverless)carsarenolongerconfinedtosciencefictionmovies;they’rebecomingareality.In2017,liveprojectsinvolvingautonomouscarswillbecarriedoutincitiesaroundtheworld1,includingPittsburgh,GothenburgandSingapore.Althoughtheseprojectsaretrials,theirexistencei...
