IntegratedPrintandDigitalPromotion2022TrendsandInsights•ThePromotionLandscape•2022Highlights•Seasonality•PromotionTactics•What’sNext?CONTENTSMEDIACOVERAGEFSICouponsDigitalLeadingNetwork,Aggregator,BrandandRetailerwebsites,representing95%oftraffictowebsitesthatdistributecoupons*+pRINTWereportattheTotalConsumerPackagedGoodslevelaswellasFoodandNon-Food.WereportnineCPGareaswhichincludeCereals,DryGrocery,FrozenFoods,RefrigeratedFoods,ShelfStableBeverages,PersonalCare,HealthCare,HouseholdGoodsandOtherPackagedGoods.Welookatanadditional150producttypestosupportcategory-specificinsightswithinourdata.Thenumberofcouponsonapromotionmultipliedbythecirculationofthatpromotion.NottobeconfusedwithPageCirculation.Estimated#ofprints(whetherprintathome,loadtoaccountordigitalrebate)thatoccurredwhileacouponwascapturedonline.Theresultofcombiningandweightingthecariouscouponfacevaluesamongacategoryorsetofeventsandtheirrespectivecouponcirculations.ClassAreaProductTypePrintCouponsDroppedDigitalEstimatedPrintsWeightedAverageFaceValueOrganizationMetricsNote:Digitaldataissampleandexcludespropertieswithoutcomparableyear-over-yearcollectionfromDigitalinPromotionTrendsanalysis.ThePromotionLandscapeThePromotionLandscapeOurmissionistoprovidewinningclarity.Webelievethatasyourunderstandingofyourcompetitivelandscapegrowsmorevivid,sodoesyourabilitytocommandit.PRINTDIGITALWeeklyHouseholds55million8.2millionMonthlyVisitorsCouponsDistributed125billion10.7billionCoupons“Clipped”IncentivesOffered$350billion$19.7billionIncentives“Clipped”PagesDistributed52billion730millionPagesViewed2022HighlightsPRINTHIGHLIGHTS158.7125.3PrintPromotionActivity(2021vs.2022inMM)20212022$1.52$1.54$2.78$2.9520212022PrintWAFVFoodvs.Non-FoodFoodNon-Food•In2022,Printpromotionactivitydecreased-21%to125Bcouponsdropped•ThedecreasewasdrivenbyFoodareaswherecouponsdroppeddecreasedacombined-40%vs.2021•165uniquemanufacturersparticipatedinFSIcouponingin2022•Non-FoodbecameanevenmoredominantforceinPrintcouponing,accountingfor88%...
