大锦囊001think.com（品牌营销第一资料库）海量精品策划资料!QQ:1242116556VaultReportsStrategiesforAnsweringBusinessCaseQuestionsTheconsultinginterviewseasonisuponus,andmanyofyouwillsoonbefacingconsultingcaseinterview(abusinessquestionpresentedtoyouforyourdetailedanalysis).Whileit'susefultoknowaboutadvancedframeworkslikePorter'sFiveForcesandthepopulationoftheUnitedStatesoffhand(it's270,952,899asofNovember4,1998,accordingtotheCensusBureau),it'sjustasimportanttohaveafewbasictipsdownpat.1.TakenotesAsyourinterviewerpresentsyourcase,besuretotakecarefulnotesonthenumbersorotherfactsgiven.(Alwaysbringanotepadandapentoaconsultinginterview.)Youdon'twanttoaskyourinterviewertolaterrepeatinformationthathasalreadybeengiven.2.AskquestionsYourinterviewerexpectsyoutoaskquestions–asmanyintelligentquestionsasyouneedtoobtainanaccuratepictureoftherelevantfactsinthecase.Manyinexperiencedcaseintervieweesmaketheerrorofnotaskingtheirintervieweranyquestions,perhapsafraidthattheywilllookignorant,ornotwishingto“bother”theinterviewer.Onthecontrary–notaskingquestionsisafatalerrorinacaseinterview.Ifyoudon’tknowthefirstthingaboutthehelicoptermarket,askhowmuchitcoststomanufacturearotor.Ifyouneedtoestimatethedemandforabeef-flavoredpotatosnackinWichita,Kansas,thenfeelfreetoaskthepopulationofWichitaandenvirons.3.Bepreparedtotakecharge.Youwilloftenfindthatyourinterviewerwilldirectyourlineofquestioningtoaspecificarea,butyoumustalwaysbereadytocontroltheconversationincasetheinterviewerdoesnotdirectyourreasoning.Ifyouareunsure,simplyasktheinterviewer.Forinstance,ifyoufindtheinterviewerofferinglittledirectionasyoumovethroughyourinitialscopingquestions,youmaywishtoask,“Ifindthelackofariskassessmenttobeapotentialshowstopper.MightIasksomedetailedquestionsaboutthis?”Oryoumightsay,“Givenwhatyouhavetoldmeaboutthesituation,Iwouldliketodrilldownforfurtherclarityregardingtheclient’scurrentrelationshipwithitsdistributionpartner.WouldthatbeOK?”Inthisway,youtakechargeofthelineofquestioningwithoutsteppingonthei...
