大锦囊001think.com(品牌营销第一资料库)海量精品策划资料!QQ:1242116556SevenStepstoSurvivingtheCaseInterview11.Listencarefullywhentheinterviewerasksthequestion.Takedetailednotesandmakesureyouunderstandwhattheinterviewerwants.2.Determineifyouhaveallthenecessaryinformation.Determinewhetheryouhaveallthenecessaryinformation.Askforclarificationiftherearegapingholes.(Theymaybetryingtotestandseewhetheryourecognizethatcriticalinformationismissing.)3.Thinkbeforeyouspeak.Takeafewminutesbeforeyoustarttoshareyouanswer.Planyouranswerandthinkaboutwherethepathwilltakeyou.4.Identifyaframework.Frameworkshelpyoustructureyourargument.Ithelpstheinterviewerfollowyouranswer.Makesureyoucommunicatetheframeworkorplanyouareusing.5.Explainyourthinkingmethodically.Identifythemostimportantissuesfirst.Astructurewillensurethatyoucoverthemostimportantpointsfirst.6.Listenforhints.Theinterviewerwillprovidemoredataandhintsasthecasegoeson.Besuretousethehint.Theinterviewerisprobablytryingtonudgeyouinadirection.7.Summarize.Wrapupthecasewithabriefsummaryofhowyouaregoingtoapproachtheproblem.Also,trytoprovideafewtipsonwhatyouwoulddoifyouhadmoretime(i.e.recommendations).1BasedoninformationprovidedintheWetfeet,AceYourCase!Guide,2002.大锦囊001think.com(品牌营销第一资料库)海量精品策划资料!QQ:1242116556FiveCategoriesofConsultingCasesAttackingacaseproblemismucheasierifyouunderstandthedifferentformatstheycomein.MarketSizing-determinehowbigaproblemis,howmanyproductsareused,etc.ClassicQuestions:HowmanypaintstoresintheUS?Howmanymanholecovers?HowbigisthepersonalcomputermarketintheUS?BrainTeasers-puzzlesorquestionsthatchallengethecandidate’sabilitytothinkClassicQuestions:Whatareallcomputersputtygray?Whyaremanholecoversround?Tellmedifferentwaysyoucoulddeterminewhetherthelightinsidetherefrigeratorisstillonafterthedoorisclosed?BusinessOperations-problemsrelatingtorunningtheday-to-dayoperationsofabusinessClassicQuestions:Abankdiscoversitscustomerturnoveris15%higherthantheindustryaverage.Why?BusinessStrategy-q...