190AC尼尔森--2003润肤品市场.pptVIP免费

Copyright2002ACNielsenSkinMoisturizingSkinMoisturizingUpdatedtoJan/Feb2003Copyright2002ACNielsen2AgendaAgendaSkinMoist.BodyMarketOverviewHowXXMilkHelpBrandSales&ShareGainBB&KidsCream,XXCreamLaunchEvaluationExploreSkinMoist.SachetOpportunityCopyright2002ACNielsen3SkinMoisturizerSalesTrend,NationalSkinMoisturizerSalesTrend,NationalMarketGrowthAccelerated;ValueAlsoOutgrewVolumeMarketGrowthAccelerated;ValueAlsoOutgrewVolume02,0004,0006,0008,00010,00012,000JF01MA01MJ01JA01SO01ND01JF02MA02MJ02JA02SO02ND02JF0302004006008001,0001,2001,4001,600VolumeSales(000Ton)ValueSales(000Rmb)TotalSkinMoisturizer6%9%4MonthsGrowthvsYA2%3%VolumeValueMATGrowthvsYACopyright2002ACNielsen4ProductSegmentSales&Growth,Nat.ProductSegmentSales&Growth,Nat.GrowthofAllSegmentsAccelerated;FacialObtainedGrowthofAllSegmentsAccelerated;FacialObtainedPositiveValueGrowthWhileBodyDeflatedPositiveValueGrowthWhileBodyDeflated1,7411,8852,08513,62614,0941,4524MonthstoJF024MonthstoJF03EyeHandBodyFacial2302472,2452,423100961191494MonthstoJF024MonthstoJF03EyeHandBodyFacialVolumeSales(Ton)ValueSales(Mil.Rmb)6%9%3%8%11%7%20%26%4MonthsGrowthvsYA2%0%6%14%3%2%5%17%•NumberingreenisoftheannualgrowthMATJF03vsMATJF02Copyright2002ACNielsen5XXXXBodyBodyVolumeSalesTrendbyVariantVolumeSalesTrendbyVariantMilkDidHelpXXtoGainSalesInPassingWinterSeasoMilkDidHelpXXtoGainSalesInPassingWinterSeasonvsYAnvsYA050100150200250JF01MA01MJ01JA01SO01ND01JF02MA02MJ02JA02SO02ND02JF03OILUVOTHERSREGLOTIONUCLOTIONMILKLOTIONVolumeSales-Ton,(National)Copyright2002ACNielsen6BodyBodyTop10BrandsVolumeShare&ChgTop10BrandsVolumeShare&ChgSlowerGrowthRateCostUsSlightlyLostShareinPassingSlowerGrowthRateCostUsSlightlyLostShareinPassingWinterPeriodWinterPeriodNational,BodyBaseXX20.019.7-0.320.719.219.720.31.1NIVEA4.35.10.83.94.85.44.80VASELINE64.6-1.46.45.64.94.3-1.3SOFTSENSE1.820.22.21.42.21.80.4National,BodyBase4MtoJF024MtoJF03ChgND01JF02ND02JF03Chg•MininurseWhite+UVcontributedgrowththisseason.LONGLIQI15.510.1-5.413.417.79.910.3-7.4YUMEIJING2.56...