GenerativeAIishere:HowtoolslikeChatGPTcouldchangeyourbusinessGenerativeAIandotherfoundationmodelsarechangingtheAIgame,takingassistivetechnologytoanewlevel,reducingapplicationdevelopmenttime,andbringingpowerfulcapabilitiestonontechnicalusers.December2022©GettyImagesbyMichaelChui,RogerRoberts,andLareinaYeeInthespiritofthisarticle’stopic,weaskedChatGPT—agenerativeAIlanguagemodelthatcancreateoriginalcontentinresponsetoauserprompt—howitwouldsetthecontext.Ourprompttothesystem:WritetheopeningparagraphforanarticleabouthowtransformativegenerativeAIwillbeforbusiness,inthestyleofMcKinsey&Company.ChatGPT’sresponse:TheriseofgenerativeAIhasthepotentialtobeamajorgame-changerforbusinesses.Thistechnology,whichallowsforthecreationoforiginalcontentbylearningfromexistingdata,hasthepowertorevolutionizeindustriesandtransformthewaycompaniesoperate.Byenablingtheautomationofmanytasksthatwerepreviouslydonebyhumans,generativeAIhasthepotentialtoincreaseefficiencyandproductivity,reducecosts,andopenupnewopportunitiesforgrowth.Assuch,businessesthatareabletoeffectivelyleveragethetechnologyarelikelytogainasignificantcompetitiveadvantage.Notperfectbutoverwhelminglyimpressive.Forusandmanyexecutiveswe’vespokentorecently,enteringonepromptintoChatGPT,developedbyOpenAI,wasallittooktoseethepowerofgenerativeAI.Inthefirstfivedaysofitsrelease,morethanamillionusersloggedintotheplatformtoexperienceitforthemselves.OpenAI’sserverscanbarelykeepupwithdemand,regularlyflashingamessagethatusersneedtoreturnlaterwhenservercapacityfreesup.ProductslikeChatGPTandGitHubCopilot,aswellastheunderlyingAImodelsthatpowersuchsystems(StableDiffusion,DALL·E2,GPT-3,tonameafew),aretakingtechnologyintorealmsoncethoughttobereservedforhumans.WithgenerativeAI,computerscannowarguablyexhibitcreativity.Theycanproduceoriginalcontentinresponsetoqueries,drawingfromdatathey’veingestedandinteractionswithusers.Theycandevelopblogs,sketchpackagedesigns,writecomputercode,oreventheorizeonthereasonforaproductionerror.Thislatestclassofgener...
