SmartTransportation.....«1SmartTransportationSmartTransportation.indd12016/11/1810:36:46»2.....SmartTransportationSmartTransportation.....«3ContentsExecutiveSummaryIntroduction1.Valuepropositionofsmarttransportation2.FutureofsmarttransportationVerticalmarketanalysis1.Connectedcars1.1Fourstagesofconnectedcars1.2ConnectedcarscontainsgreatopportunityforMNOs2.Smartparking2.1Betterlifewithsmartparking2.2Governmentandsolutionprovidersarethekeydrivers2.3MNOscanleadsmartparkingtoasmarterera3EmergencyServiceNetwork(ESN)3.1OutdatedESNcouldnolongermeetthedemandsofhomelandsecurityandemergencyservices3.2Leantocostsavingorabsoluteguaranteearethekeystotechnologyselection3.3IrreplaceablepositioningcreatesgreatopportunitiesforMNOsManagingthesmarttransformationjourney0406070809090912181818202121222324SmartTransportation.indd2-32016/11/1810:36:54»4.....SmartTransportationSmartTransportation.....«5ThemarketofconnectedcarserviceisexpectedtoreachUS$145billionin2022.Asasignificantcomponentofmoderneconomy,transportationaccountsfor6-12%ofthegrossdomesticproduct(GDP)inmanydevelopedcountries.Althoughtransportationhasgreatlyimprovedourlives,quiteafewcostlyproblemsremainunsolved,includingtrafficaccident,congestionandvehicleemission.SmarttransportationhasrecentlybecomeahottopicintheInternetofThings(IoT)area,andisconsideredasthesolutiontotheproblemsmentionedabove.Inthisreport,weexaminedsmarttransportationfromaninnovativeperspectiveanddividethetopicintoafewsub-topics.Basedonthemarketsizeandthedemandsformobilenetwork,wehaveidentifiedfourmajoropportunitiesforMobileNetworkOperators(MNOs),includingtelematicsservicewithUsageBasedInsurance(UBI)andFleetManagement,smartparkingservicebasedontheNarrow-BandIoT(NB-IoT)networktechnology,EmergencyServiceNetwork(ESN)basedonLong-TermEvolution(LTE)networkandenhancedAdvancedDriverAssistanceSystems(ADAS)basedonLTE-Vor5Gnetwork.Ineachverticalmarket,weanalyzedthevaluechain,majorplayersandtheirstrengthsandweaknesses.Basedontheseanalyses,weproposednewpositioning...
