SECRETSPresentationabookbyAlexeiKapterevHi.I’mAlexei.ALEXEIKAPTEREVSOMEOTHERGUYIliveinMoscowandIteachattheMoscowUniversity’sbusinessschool4yearsagoIpublishedapresentationonSlideshareAsseenonTV!Whichbecameonetheworld’smostpopularpresentationaboutpresentations(funny,yes)Butletasmallconfession...memakeBackthenIwasn’treallymuchofagurumyselfIwasjustmakingmyfirststepsButwhen“DeathbyPowerpoint”wentviral,lotsofpeoplecametomeaskingforhelP!IhadnochoicebuttobecomeanexpertQ:YES.A:So,4yearslater,dowestillsufferfromDeathbyPowerpoint?IncomprehensiblestructureLousyslidesSleep-inducingdeliveryMostpresentationsstillhave:YoucannotsummarizetheargumentNoanswertothequestion“whybother?”Nostoryarc—justtonsoffactsTypicalstructureTypicalToomuchtextanddataAesthetics?What’s“aesthetics”?Picturesforthesakeofpictures(itdidgetabitbetter,butstill…)slidesTypicalTalkingtothemic,nottotheaudienceMo-no-to-ny-mo-no-to-ny-mo-no-to-nyScripted,canned…inauthenticdeliveryWhatisstillwrong?Youcandoitbyfollowing“3simplerules”It’svoodoomagic,youhavetobebornwithitBadpresentersshareeitherofthe2extremebeliefs:orOK,presentationsdifficult(ThisistrueandI’mnotgonnalietoyouonthis)areItmightSEEMlikeyouhavetobecome:ScriptwriterDesignerActorYOUButafterdoingitmyselfI’mconvinced:EVERYONECANDOITIt’sjustNEVERamatterof“simplerules”.Forexample…4RULEPRESE1.Don’te2.Usesan3.Avoidu4.AlwaysTherule“Usepicturesnotwords”oftenleadstoirrelevant,cheesyslidesSoIsuggestadopting3PRINCIPLES(notrules):FocusContrastUnityOurattentionislimited,soweshouldFOCUSonlyonfewthingsandleaveouttherest.FocusContrastUnityWecantrulyunderstandfactsonlyinCONTRASTtootherfacts.FocusContrastUnityByworkingfromaSIGNLEUNIFIEDMETAPHORyouachieveinternalconsistency.FocusContrastUnityNow,principlesareeasy.Applyingthemishard.Letmegiveyousomeexamples.TheorypracTiceStructureIdeally,apresentationshouldhaveONEGOALsupportedby3-5KEYPOINTS.1stpoint2ndpoint3rdpoint4thpointGOALBIGSTATEMENT•Much•Smaller•Supporting•PointsLARGEPICTUREKEYINDICATORAslides...
